Rendezvous Hits The Marque With Middle East Market
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Rendezvous Hits The Marque With Middle East Market
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Category: Middle East
This is a press release selected by our editorial committee and published online for free on 2007-11-23
Rendezvous Hotels & Resorts International (Rendezvous) will open its first hotel in the fast growing Middle East tourism market in late 2008 with the signing of its first hotel management agreement in the region - the 4-star hotel in the United Arab Emirate (UAE) of Fujairah. The hotel, to be named the Marque Hotel, Fujairah, will be managed by Rendezvous under The Marque Collection of Hotels brand. The agreement represents a major step forward for Rendezvous in its strategic expansion plans.
Rendezvous’ Chief Executive, Mr. Alan Featherby, says, “Rendezvous’ entry into the UAE with our first hotel to be opened under the Marque brand will establish an important presence for the Rendezvous group in the Middle East. We are delighted to be working with the developers, the Al Safeer Group of Companies. We are confident that the Marque Hotel, Fujairah will be well received within the region and capitalise upon the forecasted growth of the UAE tourism industry. We also have a number of other projects in the pipeline and plan to have at least five hotels and resorts signed in the region within the next two years. ”
The youngest of the UAE’s seven emirates, Fujairah is strategically located on the Arabian Sea, with a spectacular geographical setting against the Hajar Mountains and its unique cultural balance between the modern and the traditional is ideally placed to answer the demands of discerning tourists in future years.
Major UAE real estate developer and retailer, Al Safeer Group of Companies LLC will incorporate the Marque Hotel, Fujairah into a new distinctive shopping complex in Al Sharia which is well located at the fringe of the CBD of Fujairah, adjacent to the beach and a short distance to the Port. The 4-story hotel will sit above the complex and will boast 217 rooms, a 160 capacity restaurant, a coffee shop, function rooms, a bar, extensive leisure facilities, an infinity pool on the roof-top deck and undercover parking.
Fujairah, up to now largely undiscovered, makes a good base for exploring the eastern coastline of the UAE: the other Emirates, like Dubai and Abu Dhabi are located within the Arabian Gulf on the west coast and are largely covered by desert. Fujairah is regarded as the prettiest part of the country with mountain scenery, wadis (dried river beds) and mile upon mile of undulating sand dunes offering visitors unique experiences such as bird-watching tours, off-road safaris and the UAE’s best dive sites. The region boasts a museum showcasing archaeological and ethnographic displays, a spooky old town and a 300 year old fort. Bithna, 12km north-west of Fujairah, has several archaeological sites, including the Long Chambered Tomb, thought to have been a communal burial place, and an impressive fort.
As one of the great winter destinations of the new millennium, the government is actively promoting the ongoing development of Fujairah as a tourist destination. The World Travel and Tourism Council, in its long-term forecast for the UAE travel and tourism sector potentials, anticipates an economic growth of 7.2% or US$5 billion per annum to the year 2015. To benefit from this predicted growth, the Fujairah tourism industry will spend approximately US$1 billion on infrastructure, marketing and business development over the next five years. Despite the city’s growth, Fujairah has retained its unique beauty, exotic mysticism and rich cultural heritage, which have earned it the enviable reputation as the “Jewel of Arabia”.
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