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Crowne Plaza more than triples presence in Washington, DC, market in less than two years

Crowne Plaza more than triples presence in Washington, DC, market in less than two years

Category: North America & West Indies / Carribean islands
This is a press release selected by our editorial committee and published online for free on 2007-10-10


IHG (InterContinental Hotels Group) [LON: IHG, NYSE:IHG (ADRs)], the world's largest hotel group by number of rooms, announced today that the Holiday Inn Tysons Corner has completed its upgrade to a Crowne Plaza, the seventh in the Washington, DC, market. With the addition of Tysons Corner property to the Crowne Plaza portfolio, the brand has more than tripled its presence in the Washington, DC, market in less than two years. This achievement follows a multi-million dollar renovation of the hotel, located in the heart of Tysons Corner. Renovations include upgrades to the exterior, ballroom, restaurants and all public areas.

This is the fifth Crowne Plaza hotel to open in less than two years in the Washington, DC, market. Joining the Crowne Plaza Hamilton in downtown Washington, DC, and the Crowne Plaza Washington National Airport, new properties include:

Crowne Plaza Washington DC-Rockville
Crowne Plaza Washington DC-Silver Spring
Crowne Plaza Dulles Airport
Crowne Plaza Old Town Alexandria

"We are pleased to expand our reach in the Washington, DC, market," said Gina LaBarre, VP, Brand Management, Crowne Plaza Hotels & Resorts. "Our strong presence in the area allows our guests to enjoy the Crowne Plaza of their choice, whether they're visiting government agencies, the area's numerous Fortune 500 companies or the various American history destinations."

The Crowne Plaza Tysons Corner is located in the heart of Tysons Corner, adjacent to the Tysons Corner Center and Tysons Galleria Malls. It is within walking distance to numerous corporations including Booz Allen Hamilton, Wachovia Bank, Ariel Research Corporation, BearingPoint and Mitre Corporation, and just 12 miles from downtown Washington, D.C. The hotel will provide complimentary shuttle service to local businesses, shopping and dining, as well as scheduled shuttle runs to and from the Dunn Loring Metro.

"Our hotel has been a long standing member in the Tysons Corner community," said Trish Drews, general manager and 18-year veteran of the hotel. "We have seen the area grow, and we have been proud to see our hotel flourish alongside. With all of this growth, we feel now the perfect time to upgrade to a Crowne Plaza and introduce our guests to the meetings amenities and services that make Crowne Plaza a great brand."

The Crowne Plaza Tysons Corner will feature the Crowne Plaza Sleep Advantage program, which is available at all Crowne Plaza hotels in the Americas. Sleep Advantage encompasses the entire sleep experience, from training staff on how to create and maintain a restful environment to providing innovative products and services. Program components include new bedding, guaranteed wake-up calls, designated quiet zones, night lights, drape clips, sleep CDs, sleep tips and amenities such as eye masks, ear plugs and lavender spray.

To celebrate the fact that all 316 rooms and suites have upgraded to the Crowne Plaza Sleep Advantage program, one lucky winner will win years of great sleep with their very own ensemble. This sleep package includes: king or double size mattress and box spring, Euro shams, duvet, decorative pillow, mattress topper, cotton blanket, sleep pillows, lavender spray, night light, sleep relaxation tips and a sleep CD, along with an AM/FM alarm clock with CD and MP3 player. The contest will run until October 17, 2007. To learn more and enter visit: www.cptysonscorner.com

Also consistent with the Crowne Plaza brand, the hotel offers a comprehensive meetings package to ensure a seamless planning process and exceptional meeting experience consisting of three key components: a Two-Hour Response Guarantee, Crowne Meetings Director and a Meetings Daily Debrief. The hotel features over 10,000 sq.-ft. of flexible meeting space, including the adjacent Executive Conference Center (ECTC). This conference center holds the esteemed International Association of Conference Centers (IACC) designation and is equipped and designed to meet the diverse needs of today's business travelers, corporate trainers and event planners.

The hotel offers a 24-hour business center, Olympic-size indoor pool and a 24-hour fitness center. High-speed wired Internet access is available in guestrooms, and complimentary high speed wireless Internet access is available in all public areas.

The hotel offers two restaurants. The Tuscan Grille serves breakfast and dinner with an Italian flair. O'Malley's Irish Sports Pub offers a variety of American cuisine ranging from the signature half-pound burgers and the best wings in town to tender steaks and house specialties. Guests can watch their favorite sporting event on one of 12 flat screen televisions while enjoying an array of specialty beverages, lunch, dinner or late-night fare; or dine on the outdoor Garden Patio.

The Crowne Plaza Tysons Corner is owned managed by B.F. Saul Company, under a license agreement with a company in the InterContinental Hotels Group.

Crowne Plaza Hotels & Resorts participates in Priority Club Rewards. With more than 33 million members, Priority Club® Rewards is the first, largest and fastest-growing guest loyalty program in the hotel industry. Winner of the 19th Annual Freddie Awards hotel loyalty "Program of the Year" and named "Best Hotel Rewards Program in the World" two years running by Global Traveler magazine, Priority Club Rewards offers more sought-after benefits and the greatest ease of use of any hotel loyalty program.



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