InterContinental Hotels Group Aligns with IQ Interactive to Create eMagazine for Priority Club® Rewards
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InterContinental Hotels Group Aligns with IQ Interactive to Create eMagazine for Priority Club® Rewards
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2007-07-23
IQ Interactive is the agency behind the development of InterContinental Hotels Group’s Priority Club Rewards eMagazine
IQ Interactive, an award-winning interactive agency specializing in the use of brand marketing for the broadband Internet, announces the launch of a compelling rich media eMagazine for InterContinental Hotels Group’s (IHG) Priority Club® Rewards.
Priority Club Rewards, the guest loyalty program for IHG’s branded hotels, utilizes rich media capabilities to extend the reach of its brands’ professional sports sponsorships, specifically Major League Baseball®, PGA TOUR, and Richard Childress Racing’s No. 29 car in the NASCAR Busch Series®. The eMagazine features four videos, corresponding HTML email, and banners linked to the IHG websites. The idea is to transform the previously static, traditional newsletter into an engaging eMagazine with video content that helps members visualize where their rewards can take them.
“IHG constantly strives to find news ways to communicate the value of the Priority Club Rewards Program to its members,” said Ken Bott, Director, Global Consumer Marketing, InterContinental Hotels Group. “IQ Interactive’s eMagazine solution helps us convey that through our program, members have the flexibility to redeem points for unimaginable rewards – true once-in-a-lifetime experiences that are unique to our brands.”
“The creation of this innovative eMagazine was a direct result of IHG’s forward thinking. IHG has clearly set an advantage over their competitors,” said Tony Quin, CEO, IQ Interactive. “In a short time, the eMagazine has resulted in a substantial increase in click-through rates and a significant increase in conversion rates.”
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