Banyan Tree Private Collection Launches In China And UK Markets
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Banyan Tree Private Collection Launches In China And UK Markets
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2007-06-27
Banyan Tree Private Collection, Asia’s first asset-backed destination club to offer perpetual and transferable membership, has made its official foray into the buoyant mainland China market with a successful launch in the giant economy’s business capital, Shanghai. The event, held at the upscale 18 On The Bund, saw a turnout of about 150 guests from Shanghai’s business community and society. With China’s growing affluence, Banyan Tree Private Collection sees the country as taking on a significant market share in its success in Asia, which currently accounts for 40 percent of its membership.
Making up half of its current membership, Europe is another important region for Banyan Tree Private Collection. The Asian pioneer in destination clubs will launch next on 5 July 2007 in London.
These launches follow two high profile events late last year introducing Banyan Tree Private Collection to discerning consumers in Seoul and Hong Kong.
Club Expansion
Both Shanghai and London are regarded as prime gateway cities to reach Banyan Tree Private Collection’s targeted clientele of affluent consumers looking for a product that offers the twin benefits of a luxurious lifestyle and value-for-money. With a trusted brand and unique product, Banyan Tree Private Collection is geared to provide its international clientele with a growing choice of holidays at exotic global locations.
Group Director of Banyan Tree Private Collection, Mr. Rannie Tan, predicts a major trend for destination clubs in the near future. He says, “As more affluent travelers explore the world at a leisurely pace, Banyan Tree Private Collection can only go from strength to strength because destination clubs will be the most ideal way to fulfil this need. Furthermore, destination club membership provides members with the flexibility to enjoy the privilege of staying in luxurious villas without the cost and hassle of owning a vacation home.”
Banyan Tree Private Collection offers perpetual and transferable membership and boasts one of the most attractive annual fees in the destination club industry. Its members currently enjoy a selection of Banyan Tree resorts located in Phuket, Thailand, Seychelles, Bintan, Indonesia as well as Ringha and Lijiang in China.
Four-bedroom villas in non-Banyan Tree resort locations have also been acquired in Tuscany, Italy and Provence, France. Furthermore, Banyan Tree Private Collection also includes a two-bedroom serviced residence in London, United Kingdom.
As part of the Collection’s fast-growing portfolio, the purchase of a luxury apartment in Kyoto, Japan, is in the pipeline, with exciting urban destinations such as Paris, Moscow, New York, San Francisco and Barcelona to come.
Membership
Targeting discerning individuals, membership is attractively priced at a one-time joining fee of US$120,000 with annual dues of US$3,000. The estimated break-even point on membership cost is achieved in seven years, all the while increasing in value as hotel rates increase annually.
Banyan Tree Private Collection’s unique value lies in its complementary product offerings, ranging from resorts, spas, serviced residences and galleries to golf courses that allow the club to deliver multi-faceted, destination-specific experience and hospitality services. For those who desire tailor-made holidays, the club offers an à la carte menu of destination-specific experiences that can be prepaid. Exclusive travel experiences range from gourmet dinner on the rocks and spiritual temple treks, to diving with marine researchers.
Banyan Tree Private Collection members receive, in perpetuity, special privileges at Banyan Tree’s award-winning villas and spas, complete with impeccable service standards, amenities and facilities. Club members are entitled to seven nights equivalent of a 2-bedroom villa’s use annually and hassle-free travel with dedicated membership services and resort hosts, providing holiday planning services.
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