When Luxury Meets Luxury: Silversea Cruises and Monte-Carlo SBM enter into a unique Sales & Marketing Partnership.
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When Luxury Meets Luxury: Silversea Cruises and Monte-Carlo SBM enter into a unique Sales & Marketing Partnership.
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Category: Europe
This is a press release selected by our editorial committee and published online for free on 2007-05-31
Ultra-luxury cruise market leader Silversea and Monte-Carlo Société des Bains de Mer (SBM),
two Monaco-based companies, announce that they are entering into a joint promotion and marketing agreement, wherein
Silversea and Monte-Carlo SBM shall develop a joint action plan aiming at leveraging synergies such as cross-exposure to their
respective clientele (magazines, websites, newsletters, mailshots), organization of joint events in Monte-Carlo and aboard
Silversea vessels, development of brand awareness and new revenues from sales plans in key originating markets. The
agreement also includes cross-fertilization through exchanges of personnel, including Chefs for the organization of culinary
weeks, as well as pre/post cruise packages, joint promotion targeted to selected distribution channels, common presence in a
selection of tradeshows and workshops worldwide, mutual extension of current partnerships when appropriate.
Bernard Lambert, CEO of Monte-Carlo SBM, states: “Monte-Carlo SBM is proud to enter into this agreement with one of the most
respected cruise companies in the World. We both offer innovative experiences and like to surprise our international guests with
a genuine lifestyle and a blend of European touch. We have indeed a lot in common on the luxury segment, to start with such
values as excellence and passion”. Manfredi Lefebvre d’Ovidio, Chairman of Silversea Cruises, and Amerigo Perasso, President
confirm : “Silversea Cruises recognizes the brand value of Monte-Carlo and the savoir-faire of SBM. We share a same vision of
excellence and luxury. It is our intention to further leverage the exceptional relationship that we have developed with Monte-Carlo
SBM and the Principality of Monaco, where we shall be more and more present in the future”.
Since its creation more than 140 years ago, Société des Bains de Mer (Monte-Carlo SBM) has grown Monte-Carlo as one of the
most prestigious brand names in the world of gaming, hospitality and luxury. Synonymous with excellence, passion,
inventiveness, glamour and prestige worldwide, Monte-Carlo SBM offers a unique resort by the sunny Mediterranean Sea,
featuring five casinos, five palaces and 4-star hotels (Hôtel de Paris, Hôtel Hermitage, Monte-Carlo Beach Hotel, Hôtel Mirabeau,
Monte-Carlo Bay Hotel & Resort), thirty restaurants and bars, including the celebrated “Le Louis XV-Alain Ducasse”, the Thermes
Marins, the Sporting Monte-Carlo and its Salle des Etoiles, the famous Jimmy'z nightclub, the Monte-Carlo Country Club and the
Monte-Carlo Golf Club.
It was also announced earlier this year that Silversea is to add a fifth ship to its ulra-luxury fleet to enter service in the latter part
of 2009. The new ship will be the largest in the Silversea fleet coming in at 36,000 GRT offering the ultimate in luxurious
amenities afloat to its 540 guests. The vessel will be built at the Fincantieri shipyard in Ancona, Italy and Silversea has also
signed an option for a sister ship to be built at a later date.
Silversea Cruises is recognised as an innovator in the luxury segment, offering guests large-ship amenities aboard four intimate
vessels, Silver Cloud, Silver Wind, Silver Shadow and Silver Whisper, all designed to offer an atmosphere of conviviality and
casual elegance. For the seventh year, Silversea was named "Number One" small-ship line in the 2006 "Reader's Choice" survey
conducted by Conde Nast Traveller magazine and was for the fourth time voted " Best Cruise Operator" by readers of the Daily
Telegraph in 2005.
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