MELIÁ Boutique Hotels Join HMC's Luxury Lifestyle Membership Program
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MELIÁ Boutique Hotels Join HMC's Luxury Lifestyle Membership Program
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2007-05-18
HMC (Hospitality Marketing Concepts), the leading solution provider of loyalty membership programs, has signed an agreement with seven MELIÁ Boutique Hotels under the "Luxury Lifestyle Card" umbrella.
The "Luxury Lifestyle Card," a premium membership club that offers recognition and benefits at participating hotels. Created and operated by HMC for Luxury Lifestyle Hotels and Resorts, members enjoy member-only room rates, complimentary nights, room upgrades, special offers, and more. The 12-month membership also provides the member with unlimited complimentary dining at any of the participating hotel restaurants when accompanied by one or more paying guests.
Seven MELIÁ boutique hotels will be joining the Luxury Lifestyle Card program, offering member benefits at its two hotels in central Paris, France, and five hotels in Spain. Currently 33 hotels participate in the Luxury Lifestyle Card program and an additional 30 Luxury Lifestyle properties are expected to join by July 2007.
"The MELIÁ boutique hotels are members of Luxury Lifestyle Hotel and Resorts, which is a collection of luxury hotels located exclusively in Europe," says Bernardo Cabot, Managing Director of Luxury Lifestyle Hotels and Resorts. "Our participating hotels will see excellent results from Luxury Lifestyle Card Members, and HMC's turn-key operations will certainly make it very easy for hotels to achieve incremental revenues and repeated business from Luxury Lifestyle Card Members."
"HMC has developed and implemented thousands of successful membership programs over the past eighteen years for upscale hotels and hotel groups around the world," said Marwan Ramadan, President, EMEA for Hospitality Marketing Concepts. "The launch of the Luxury Lifestyle Card went very smoothly, and we expect the participation of the MELIÁ boutique hotels to add value and further enhance membership growth. Our team is very excited to welcome the MELIÁ hotels and we know they will enjoy great return through their participation."
The MELIÁ boutique hotels will also be a part of CLUBHOTEL® (http://www.clubhotel.com), HMC's proprietary network of high quality, full-service hotels around the world. By providing room and dining benefits to CLUBHOTEL members, participating hotels will have access to a substantial international marketing database consisting mainly of senior executives, professionals and business travelers.
ABOUT HMC
Headquartered in Newport Beach, Southern California, HMC is the leading provider of travel industry paid consumer membership and database management programs. HMC provides services to more than 1,000 full-service hotels worldwide. A selection of clients includes InterContinental, Le Meridien, Starwood, Ritz, Shangri-La, Mandarin Oriental, Husa, Orbis, Raffles and Swissotel. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States.
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