ROYAL COMMISSION FOR ALULA ANNOUNCES DAR TANTORA BY THE HOUSE HOTEL, AN AUTHENTIC HOSPITALITY EXPERIENCE IN ALULA OLD TOWN (Saudi Arabia)
Dar Tantora by The House Hotel, a Kerten Hospitality brand, will open with 30 guest rooms |
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ROYAL COMMISSION FOR ALULA ANNOUNCES DAR TANTORA BY THE HOUSE HOTEL, AN AUTHENTIC HOSPITALITY EXPERIENCE IN ALULA OLD TOWN (Saudi Arabia)
Dar Tantora by The House Hotel, a Kerten Hospitality brand, will open with 30 guest rooms |
Category: Middle East - Saudi Arabia - Industry economy
- Tourism
This is a press release selected by our editorial committee and published online for free on 2023-04-18
- Hotel rooms and facilities are being developed within historic mud-brick structures and decorated with authentic materials and designs from AlUla's past
- The project delivers on the Journey Through Time master plan in alignment with the Sustainability Charter for AlUla
As part of its Journey Through Time master plan, the Royal Commission for AlUla (RCU) will further expand the accommodation offering in AlUla with Dar Tantora by The House Hotel, an immersive and authentic hospitality experience in AlUla Old Town.
Dar Tantora will also house a pool and spa as well as a restaurant and café.RCU is developing the 30-room landmark property by restoring several historical mud-brick buildings using contemporary engineering methods and time-honoured techniques. The development will showcase the Old Town village as a vibrant cultural hub.
The rooms will be adorned with traditional décor, furniture and artistic accents, incorporating storytelling elements that capture the area's intangible heritage. Local artisans received specialised training to participate in the restoration endeavours.
The project reflects RCU's comprehensive efforts to revive AlUla Old Town with tourism as the engine of development and job creation.
RCU is driven by an ongoing commitment to innovation and sustainability in its comprehensive regeneration efforts, including the Sustainability Charter that governs each project's economic, social and environmental impacts. For delivering on this vision, AlUla Old Town was recognised by the United Nations World Tourism Organisation as a "Best Tourism Village" in 2022.
John Northen, Vice President- Head of Hotels and Resorts, Royal Commission for AlUla, said, "Dar Tantora by The House Hotel will allow guests to live the rich heritage of the AlUla Old Town historical village. Steeped in the past yet embracing progress, this hotel encapsulates RCU's vision for a diverse range of accommodations as we continue to deliver on our plans for more than 5,000 keys by 2030."
"We take immense pride in operating Dar Tantora by The House Hotel, a location that seamlessly weaves AlUla Old Town's cultural legacy with the comfort of modern luxury. At Kerten Hospitality, our dedication to delivering exceptional guest experiences resonates with RCU's objective of creating harmonious communities, and we eagerly look forward to playing a significant role in the region's development," said Marloes Knippenberg, CEO, Kerten Hospitality.
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