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ANANTARA LAWANA KOH SAMUI RESORT ACCEPTED INTO GLOBAL LUXURY TRAVEL GROUP VIRTUOSO (Thailand)

Anantara Lawana Koh Samui Resort has been accepted into Virtuoso’s exclusive portfolio of luxury travel partners, comprising over 2,300 preferred suppliers in 100 countries.

ANANTARA LAWANA KOH SAMUI RESORT ACCEPTED INTO GLOBAL LUXURY TRAVEL GROUP VIRTUOSO (Thailand)

Anantara Lawana Koh Samui Resort has been accepted into Virtuoso’s exclusive portfolio of luxury travel partners, comprising over 2,300 preferred suppliers in 100 countries.

Category: Asia Pacific - Thailand - Industry economy - New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2023-02-09


According to Emanuel Grosch, General Manager of Anantara Lawana, inclusion in Virtuoso will present new sales and marketing opportunities to the network’s 21,000 luxury travel advisors and their highly desirable clientele.

Virtuoso agencies worldwide sell an average of (U.S.) $28–$32 billion annually, making the network the most significant player in luxury travel.

“Virtuoso’s acceptance process is incredibly selective, so becoming a preferred partner is a true honor,” said Grosch.

“The reputation Virtuoso member agencies have for outstanding dedication to their clients is a perfect fit with our own bespoke approach to service. Now that we’re part of this renowned network, we look forward to offering Virtuoso advisors and their clients the special amenities, values and experiences that surpass their expectations.”

Anantara Lawana Koh Samui Resort joins Virtuoso’s collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other travel entities worldwide.

These partners, which specialize in world-class client service and experiences, provide superior offerings, rare opportunities and exceptional value for Virtuoso clients.

These prestigious providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel’s preeminent worldwide gathering.

Anantara Lawana’s acceptance into Virtuoso gives it direct relationships with the world’s leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.

About Anantara

Anantara is a luxury hospitality brand for modern travellers, connecting them to genuine places, people and stories through personal experiences, and providing heartfelt hospitality in the world’s most exciting destinations. The collection of distinct, thoughtfully designed luxury hotels and resorts provides a window through which to journey into invigorating new territory, curating personal travel experiences.

From cosmopolitan cities to desert sands to lush islands, Anantara connects travellers to the indigenous, grounds them in authentic luxury, and hosts them with passionate expertise. The portfolio currently boasts over 40 stunning hotels and properties located in Thailand, the Maldives, Indonesia, Vietnam, China, Cambodia, Sri Lanka, Mozambique, Zambia, the UAE, Qatar, Oman and Portugal, with a pipeline of future properties across Asia, the Indian Ocean, Middle East, Africa and South America. The brand’s premier vacation ownership programme, Anantara Vacation Club, extends the opportunity to own a share in the Anantara experience with a portfolio of 8 luxurious Club Resorts as well as travel privileges at partner resorts and hotels worldwide.

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