MANDARIN ORIENTAL JUMEIRA, DUBAI OPENS KIND BY M.O., A NEW ECO-CONCIOUS CONCEPT STORE (United Arab Emirates)
Mandarin Oriental Jumeira, Dubai unveils Kind by M.O., a new beachside eco-conscious concept store that offers a carefully curated collection of fully sustainable resort wear, swimwear and accessories. |
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MANDARIN ORIENTAL JUMEIRA, DUBAI OPENS KIND BY M.O., A NEW ECO-CONCIOUS CONCEPT STORE (United Arab Emirates)
Mandarin Oriental Jumeira, Dubai unveils Kind by M.O., a new beachside eco-conscious concept store that offers a carefully curated collection of fully sustainable resort wear, swimwear and accessories. |
Category: Middle East - United Arab Emirates - Industry economy
- Sustainability
This is a press release selected by our editorial committee and published online for free on 2022-10-05
Kind by M.O. embodies Mandarin Oriental Hotel Group’s guiding principle of ‘Acting with Responsibility’ and its journey to make life ‘Naturally Better’ for the planet, communities and guests.
The concept takes inspiration from Dubai’s initiative to build a green economy that positions the city as a global leader in sustainability and social responsibility.
Commenting on the initiative, Werner Anzinger, General Manager of Mandarin Oriental Jumeira, Dubai, said: “Kind by M.O. is our way to encourage kindness towards the earth, our community and even to one another. This new concept reaffirms that sustainability is front and centre in everything we do at Mandarin Oriental, offering our guests an opportunity to shop responsibly in a pristine seafront setting.”
Upholding its core values of empowerment, diversity and inclusion, Kind by M.O. invited disabled Emirati artist Asma Baker to design the boutique’s logo. A talented creator on the Autism spectrum, Asma used elements of her signature Little Heart People art collection for the visual identity.
Kind by M.O.’s passion for sustainability runs all the way through the store from recyclable clothing tags that can be replanted to grow flowers to custom-made mannequins made from 100% recycled materials.
The appeal of this new destination is further enhanced by its commitment to ethical principles and transparency in everything it does. The store aims to become a zero-waste business in every aspect of its operation, and source the most sustainable products available in each category.
Thoughtfully designed products by 10 fully sustainable, cruelty-free brands will be retailed alongside Mandarin Oriental-branded items, many of which have their own giveback initiative to a charity or organisation with aligning values.
About Mandarin Oriental Jumeira, Dubai
Located in one of Dubai’s most prestigious neighbourhoods, the resort’s elegant rooms and suites offer an abundance of space, combining contemporary décor with guest-centric technology and staggering views. Its restaurants and bars are equally enticing with six first-rate venues including two signature restaurants. Combined with a destination spa spread over 2,000 square metres, a state-of-the-art fitness centre and a kids’ club, Mandarin Oriental Jumeira, Dubai is the most exciting new addition to the region’s luxury hotel scene. Its unrivalled location with easy access to both Dubai International Airport and Al Maktoum International Airport means that Mandarin Oriental Jumeira, Dubai is ideal for both business and leisure travellers. It also holds the status of being the closest beachfront resort to both Downtown Dubai and the financial and business districts.
About Mandarin Oriental Hotel Group
Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the world’s most luxurious hotels, resorts and residences. Having grown from its Asian roots into a global brand, the Group now operates 36 hotels and eight residences in 24 countries and territories, with each property reflecting the Group’s oriental heritage, local culture and unique design. Mandarin Oriental has a strong pipeline of hotels and residences under development, and is a member of the Jardine Matheson Group.
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