MIRAVAL RESORTS & SPA GOES GLOBAL WITH RENOWNED WELLBEING & MINDFULNESS EXPERIENCES (Saudi Arabia)
Miraval The Red Sea will guide guests on a wellness journey in the Middle East |
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MIRAVAL RESORTS & SPA GOES GLOBAL WITH RENOWNED WELLBEING & MINDFULNESS EXPERIENCES (Saudi Arabia)
Miraval The Red Sea will guide guests on a wellness journey in the Middle East |
Category: Middle East - Saudi Arabia - Industry economy
- New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2022-05-19
Hyatt Hotels Corporation (NYSE: H) announced today that a Hyatt affiliate has entered into a management agreement with The Red Sea Development Company for Miraval The Red Sea, a 180-room luxury wellness resort.
Miraval The Red Sea will introduce the wellness brand’s signature mindfulness-based wellness practices to a new corner of the world, empowering guests with tools and inspiration to find balance and support their emotional and mental wellbeing.
Located on Saudi Arabia’s Shura Island, the central hub of the highly anticipated new hospitality development, The Red Sea Project, the new Miraval resort will pave the way bringing transformative wellness experiences and the largest spa in the Red Sea destination.
The high-end luxury wellness resort is slated to open as part of phase one of the Red Sea development.
When it opens, this property is expected to be the Miraval brand’s fourth resort and its first outside the U.S., joining Miraval Arizona, the brand’s original location in Tucson, Ariz.; Miraval Austin, its second location in Austin, Texas; and its newest location, Miraval Berkshires in Lenox, Mass.
“We are honored to elevate the Miraval brand to a global stage with plans for the brand’s first property outside of the U.S. We are especially grateful this property will continue the brand’s mission of providing authentic, inclusive, and immersive wellness experiences to new guests and audiences, allowing them to craft a mindful journey toward a life in balance,” said Susan Santiago, Head of Miraval Resorts.
Miraval The Red Sea will offer guests 180 guestrooms and suites, including 20 villas, spread across the three million square foot (310,000 square meters) plot.
Miraval The Red Sea will bring together imaginative, compassionate, and inspiring wellness experiences that will connect guests with local Miraval specialists and contemplative spaces that blend in harmony with the natural surroundings.
Designed by the award-winning Foster+Partners, the resort’s breathtaking design will draw inspiration from the unique Red Sea environment, creating simple and elegant spaces to promote moments of mindfulness, relaxation, and introspection.
The Life in Balance Spa, which is expected to be the largest within the Red Sea destination, will be the heart of the property encompassing nearly 40,000 square feet (3,700 square meters) and 39 treatment rooms.
Miraval The Red Sea will be built to create a serene sanctuary that nurtures relaxation, balance, and a sense of wellbeing. In addition to offering a selection of Miraval’s most coveted signature spa treatments and experiences, the Life in Balance Spa at Miraval The Red Sea will offer groundbreaking new treatments, destination-inspired experiences, and a series of innovative wellness programs that pay homage to the rich local culture and heritage of the Middle East.
The resort plans to provide ample space for contemplation and exploration with dedicated areas such as a walking trail system, mangrove boardwalk, outdoor adventures, and several intentionally purposed rooms set up for art, creative expression, music, wellness lectures, and hands-on workshops led by Miraval specialists.
The luxury wellness resort will also feature diverse culinary offerings, including a central dining room, the signature Life in Balance Culinary Kitchen, and a marketplace offering mindful and healthful cuisine.
Various cooking classes and workshops will be offered to promote and inspire a balanced lifestyle where nutrition is a key focus. Miraval The Red Sea will also feature approximately 4,300 square feet (400 square meters) of meeting space for wellness-focused, experiential activities tailored to improving connections and communication for social and corporate groups.
“We are thrilled to announce plans for the renowned Miraval brand in one of the Kingdom’s most impressive tourism developments in recent years,” said Ludwig Bouldoukian, Hyatt’s regional vice president of development for the Middle East and Africa.
“Saudi Arabia has become a thriving hub for global business, arts and culture, and pioneering hospitality experiences, and continues to represent an important growth market for Hyatt. Miraval The Red Sea will expand on Hyatt’s growing luxury resort offerings in the Middle East, catering to today’s luxury travelers seeking wellbeing experiences through alignment of body, mind and spirit.”
The Red Sea Project is one of the world's most ambitious regenerative tourism developments.
It is expected to become the Kingdom’s premier international leisure destination and a cornerstone to Saudi Arabia’s tourism industry. The luxury destination is centered around one of the world's hidden natural treasures and is committed to preserving and actively enhancing the natural environment, which spans 10,800 square miles (28,000 square kilometers).
It includes 124 miles (200 kilometers) of pristine coastline and an archipelago of more than 90 untouched islands, dormant volcanoes, desert, mountains, and a wide variety of wildlife. Miraval The Red Sea will join Grand Hyatt The Red Sea, which is also under development, as the second Hyatt-branded hotel within the Red Sea development.
“We are excited to work with Hyatt to establish the prestigious Miraval brand in this part of the world,” said John Pagano, CEO at The Red Sea Development Company.
“As our second Hyatt-branded property part of phase one of this development, the Miraval brand’s focus on mindfulness and creating balance make it the perfect addition to our growing portfolio of world-class luxury brands. Miraval The Red Sea will meet the growing desire for personalized wellness journeys that are fully integrated with the surrounding environment. We look forward to welcoming guests to experience a new level of unrivaled luxury and immersive wellness tourism.”
Once open, Miraval The Red Sea will become the eighth Hyatt-branded property in the Kingdom of Saudi Arabia, building on the success of Hyatt’s existing portfolio of properties, including Park Hyatt Jeddah – Marina, Club and Spa, Grand Hyatt Al Khobar Hotel and Residences, Jabal Omar Hyatt Regency Makkah, Hyatt Regency Riyadh Olaya, Hyatt Place Riyadh Al Sulaimania and Hyatt House Jeddah Sari Street. This development reinforces Hyatt’s commitment to grow with local hotel owners who share Hyatt’s ambition for thoughtful growth.
About Miraval
The Miraval brand is a global leader in wellness resorts and spas. Miraval Arizona in Tucson, Arizona pioneered the destination wellness spa resort category more than 25 years ago with its comprehensive program of mindfulness activities, destination-inspired experiences and spa treatments that incorporate modalities from around the globe. In 2017, Miraval Arizona joined the Hyatt portfolio bringing its in-depth approach to wellness to Hyatt guests and World of Hyatt members globally. In February 2019, Miraval Austin opened in Texas as the brand’s second wellness resort. The newest resort, Miraval Berkshires, located in Lenox, Mass., opened as the brand’s first East Coast destination in July 2020. Together, all three Miraval resorts inspire guests to create a life in balance, foster positivity and cultivate mindfulness.
About The Red Sea Development Company
The Red Sea Development Company (TRSDC - www.theredsea.sa) is a closed joint-stock company wholly owned by the Public Investment Fund (PIF) of Saudi Arabia. TRSDC was established to drive the development of The Red Sea Project, a luxury, regenerative tourism destination that will set new standards in sustainable development and position Saudi Arabia on the global tourism map.
The project is being developed over 28,000 km2 of pristine lands and waters along Saudi Arabia’s west coast and includes a vast archipelago of more than 90 pristine islands. The destination also features sweeping desert dunes, mountain canyons, dormant volcanoes, and ancient cultural and heritage sites. It is designed to include hotels, residential properties, leisure, commercial and entertainment amenities, as well as supporting infrastructure that emphasizes renewable energy and water conservation and re-use, as well as a circular waste management system to achieve zero waste to landfill.
Activity for the first phase of development is well underway and is on track to be completed by the end of 2023. The project has surpassed significant milestones, with over 800 contracts signed to date, worth in excess of SAR 20 bn ($5.33bn).
The 100-hectare Landscape Nursery, which will provide more than 25 million plants for The Red Sea Project and AMAALA, is now fully operational. There are more than 15,000 workers currently on-site and 80km of new roads are now complete. The Construction Village and the Waste Management Centre are both fully operational and development is progressing well at the Coastal Village, which will be home to around 14,000 people who will eventually work at the destination.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of March 31, 2022, the Company’s portfolio included more than 1,150 hotels and all-inclusive properties in 71 countries across six continents. The Company's offering includes the Park Hyatt, Miraval, Grand Hyatt, Alila, Andaz, The Unbound Collection by Hyatt, Destination by Hyatt, Hyatt Regency, Hyatt, Hyatt Ziva, Hyatt Zilara, Thompson Hotels, Hyatt Centric, Caption by Hyatt, JdV by Hyatt, Hyatt House, Hyatt Place, UrCove, and Hyatt Residence Club brands, as well as resort and hotel brands under the AMR Collection, including Secrets Resorts & Spas, Dreams Resorts & Spas, Breathless Resorts & Spas, Zoëtry Wellness & Spa Resorts, Vivid Hotels & Resorts, Alua Hotels & Resorts, and Sunscape Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt loyalty program, ALG Vacations, Unlimited Vacation Club, Amstar DMC destination management services, and Trisept Solutions technology services.
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