DEUTSCHE HOSPITALITY LAUNCHES IN RAS AL KHAIMAH IN PARTNERSHIP WITH AL HAMRA (United Arab Emirates)
Deutsche Hospitality launches in Ras Al Khaimah in partnership with Al Hamra |
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DEUTSCHE HOSPITALITY LAUNCHES IN RAS AL KHAIMAH IN PARTNERSHIP WITH AL HAMRA (United Arab Emirates)
Deutsche Hospitality launches in Ras Al Khaimah in partnership with Al Hamra |
Category: Middle East - United Arab Emirates - Industry economy
- New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2022-03-25
Deutsche Hospitality is expanding into the United Arab Emirates by joining forces with Al Hamra the leading lifestyle developer and investment company in Ras Al Khaimah to take on management of the Al Hamra Residences and Al Hamra Village Hotel.
The resorts will use the Steigenberger Residences and MAXX by Deutsche Hospitality brand names in future.
This expansion will enable Deutsche Hospitality to gain market entry to the Emirate of Ras Al Khaimah.
“The partnership with Al Hamra represents an important milestone in Deutsche Hospitality’s growth strategy in the Middle East,” said Marcus Bernhardt, CEO of Deutsche Hospitality.
“The United Arab Emirates is a very attractive market, and the potential for our eight hotel brands is high. Collaboration with a strong local partner will enable us to leverage this potential in the best possible way.”
Benoy Kurien, Group CEO of Al Hamra, said: “As Ras Al Khaimah’s premier lifestyle developer and investment company, we are focused on enhancing the destination appeal of the Emirate and driving regional and global partnerships that create exceptional value for our customers and guests. Our strategy supports the vision of the leadership to enhance Ras Al Khaimah’s reputation as a regional tourism and investment hub. The expansion of Deutsche Hospitality in the Middle East through the management of our award-winning assets further highlights the growing global investor appeal of Ras Al Khaimah and the high returns that Al Hamra delivers through its existing income generating assets.”
Siegfried Nierhaus, Vice President Middle East, Deutsche Hospitality, added: “In light of the constantly growing demand in the Gulf, we are delighted to be working with Al Hamra to enhance our presence in the region. We are confident that these two new properties will perfectly supplement Deutsche Hospitality's portfolio in the Middle East.”
The Al Hamra Residences and the Al Hamra Village Hotel form part of the award-winning Al Hamra integrated tourism destination, which offers guests access to Al Hamra Golf Club a championship 18-hole golf course, the Al Hamra Marina and Yacht Club and the Al Hamra Mall.
The Al Hamra Residences, which are located directly next to the beach, comprise 143 apartments ranging from studios to penthouses boasting five bedrooms. The complex also includes an international restaurant, a beach bar, a pool bar, a swimming pool, a gym and tennis courts.
The Al Hamra Village Hotel is characterised by large green spaces and a relaxed atmosphere. It offers 219 rooms spread across 52 villas together with various other leisure facilities such as a swimming pool, a restaurant and a pub.
Deutsche Hospitality
Vision, passion and cosmopolitanism. Deutsche Hospitality delivers the perfect guest experience. Tradition and an eye for the future come together in an inimitable portfolio of eight brands operating across more than 160 hotels globally. “Celebrating luxurious simplicity.”: Steigenberger Icons are extraordinary luxury hotels which combine historical uniqueness and modern concepts. The Steigenberger Porsche Design Hotels brand is generating innovative impetuses in the Luxury Lifestyle Segment. Steigenberger Hotels & Resorts represent the epitome of upscale hospitality on three continents. Jaz in the City’s Lifestyle Hotels dictate the rhythm in the Upscale Sector. House of Beats unites a passion for the hotel business with the fascination of lifestyle, fashion and music. IntercityHotel is located at the very hub of any destination and offers a true home of comfort and mobility in the Midscale Segment. MAXX by Deutsche Hospitality is a charismatic conversion brand which is also positioned in the midscale area of the market. Zleep Hotels provide a smart marriage of design and functionality in the Economy Segment. All of these brands are unified under H-Rewards, Deutsche Hospitality’s loyalty program which yields benefits from the first booking onwards. The vision is clear. In conjunction with its shareholder Huazhu, Deutsche Hospitality aims to advance to become one of Europe’s leading hotel companies.
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