HOTEL OPENING : DOWNTOWN L.A. PROPER HOTEL OPENS (United States)
Known for putting a refined stamp on contemporary luxury all its own, Proper Hospitality has just opened the doors to its fourth namesake property. |
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HOTEL OPENING : DOWNTOWN L.A. PROPER HOTEL OPENS (United States)
Known for putting a refined stamp on contemporary luxury all its own, Proper Hospitality has just opened the doors to its fourth namesake property. |
Category: North America & West Indies / Carribean islands - United States - Industry economy
- Hotel opening
This is a press release selected by our editorial committee and published online for free on 2021-10-27
Launched this month in the heart of Los Angeles, the Downtown L.A. Proper Hotel has infused a historic landmark building with modern soul and an unparalleled guest experience.
Meticulously reimagined by internationally renowned designer Kelly Wearstler, the 148-room destination features three distinct culinary spaces helmed by James Beard Award–winners Suzanne Goin and Caroline Styne, a rooftop pool deck that offers unobstructed views of downtown L.A., as well as a basketball court suite and pool suite for luxurious stays and private occasions.
Located in South Park, steps away from Los Angeles’s Fashion and Arts Districts, the Downtown L.A. Proper Hotel is situated in a restored Californian Renaissance Revival landmark building.
In the 1920s and 30s, the historic space, first designed by celebrated architects Alexander Curlett and Claud Beelman, was home to a private club and later, in the 60s, it became a YWCA.
Now, under the masterful direction of Kelly Wearstler, it houses the newest property by Proper Hospitality—a welcoming retreat for the creatively minded, where past and present are seamlessly blended through compelling design, vintage influences, and local art.
Wearstler’s creative vision, which found inspiration in Mexican modernism as well as French and Moroccan flair, has resulted in soulful spaces adorned with statement-making pieces and site-specific murals and installations.
These include a tiled reception desk by ceramicist Morgan Peck, a custom mural by Abel Marcias, artwork in guest rooms by Jason Trotter, stained-glass windows and doors by Judson Studios, bespoke mirrors by Matthew Morgan, and furniture by Jay Edward, Composition, AFM, Mirror Image, and Spike Lightening.
As the architect on record, local downtown L.A.–based firm Omgivning meticulously restored the building, integrating thoughtful upgrades in collaboration with Proper Hospitality and Wearstler.
Deeply residential in feel, each of the 148 rooms and suites has a story of its own.
Curated vintage pieces are mixed with specially designed furnishings, hand-applied plaster detailing, a warm palette of charcoals and mauves, and richly woven textiles.
Standing out are the Proper Basketball Court Suite and Proper Pool Suite.
The former reimagines the building’s vintage court by elevating original details like painted court lines and double-height ceilings through a luxurious floor plan with sleeping, living, and dining areas, Spanish-influenced interior design, and sweeping city views.
The latter pays homage to the building’s heritage by placing the original 35x12-foot indoor swimming pool in the center of a one-of-a-kind living room, where it’s surrounded by Portuguese-inspired marble and stonework as well as a mosaic mural by L.A. artist Ben Medansky.
Each room is outfitted with Aesop bath amenities, custom Kelly Wearstler x Parachute Home robes, and state-of-the-art conveniences, including the Proper App to customize in-room experiences and Vifa speakers.
Beyond private spaces, the Downtown L.A. Proper Hotel boasts a multilevel rooftop pool deck and three dining areas that are destinations in their own rights.
With an unobstructed 360-degree view of the city, the rooftop is home to Cara Cara, a restaurant-bar and lounge conceived by James Beard Award–winning chef Suzanne Goin and restaurateur Caroline Styne (of a.o.c. West Hollywood and Brentwood).
At Cara Cara, local ingredients are showcased in vibrant salads, al pastor tacos, a decadent grilled albacore sandwich, and shareable dishes such as focaccia and seafood paella cooked in a wood-fired oven.
Goin and Styne are also behind Caldo Verde, the property’s lobby level signature restaurant and bar, which exudes Portuguese and Spanish influences, while finding expression through the lens of Southern California.
At Caldo Verde, casual elegance awaits in an homage to global gastronomic traditions with dishes such as clams with sherry, chickpeas and onion blossoms, and beef cheeks with avocado, crema and green chile—all of which is served against the backdrop of a monolithic stained-glass installation by Pasadena-based Judson Studios.
Handcrafted cocktails and boutique wines can also be enjoyed at Dalia, an intimate lounge that offers a tucked-away escape from the hustle and bustle of downtown.
In addition to a stand-out culinary experience, the rooftop offers a picturesque setting for lounging, with cozy corners, a heated pool, and fire pits.
Underscoring Proper Hospitality’s commitment to health and wellness, a 24-hour fitness center is equipped with Peloton bikes, Woodway treadmills, a rower, and Smith machine.
Private training sessions are available upon request, and complimentary bicycles are available for exploring the city on two wheels.
Within reach are innumerable cultural hotspots including Orpheum Theater, United Artists Theater, Row DTLA, and the Dover Street Market, speakeasies and jazz bars such as The Varnish and 7 Grand, and contemporary art institutions including the MOCA and The Broad. Also nearby is the complex L.A.
Live, which is home to the country’s first 4DX movie theater and Staples Center.
About Proper Hospitality
Proper Hospitality designs, brands, and operates high-end lifestyle hospitality experiences under the Proper, Hotel June, and The Collective brands.
Each property is a distinct reflection of the vibrant community surrounding it, yet shares a common belief in uncommon luxury, convenience of location, and world-class amenities provided by locally vetted innovators in food and beverage, technology, art, music, fashion, and wellness.
Led by the visionaries behind The Kor Group, the company currently manages Proper branded hotels in Santa Monica, Downtown L.A., San Francisco, and Austin; the Hotel June in West Los Angeles and Malibu; and The Collective, a curation of design-driven independent hotels including Avalon Hotels in Beverly Hills and Palm Springs, the Ingleside Inn in Palm Springs, and the Venice V Hotel in Venice Beach.
Look to see the brands expand into new markets such as Portland, Miami, New York, Nashville, Denver, and others.
About Design Hotels
Design Hotels represents and markets a curated selection of over 300 independent hotels in more than 60 countries across the globe. More than a collection of hotels, the company is a collection of stories.
Each property reflects the ideas of a visionary hotelier, an "Original", someone with a passion for genuine hospitality, cultural authenticity, thought-provoking design and architecture.
Each "Original" stands for the individual, aesthetic and service-driven experience that his or her hotel provides.
In 2017, Design Hotels launched Further, a traveling laboratory for experiential hospitality that transforms hotels across the globe into temporal hubs of thematic exploration.
The mission behind Further aligns with the values of the future-facing Promad, a new generation of traveler embracing progressive travel and global nomadism.
First identified by Design Hotels in collaboration with leading futures consultancy The Future Laboratory, the purpose-driven, self-actualizing Promadic movement is set to shape the future of hospitality.
Founded by Claus Sendlinger in 1993, Design Hotels offers its members insightful travel industry knowledge, from market trend consultancy to international sales representation.
The company has its headquarters in Berlin and branches in London, Los Angeles, New York and Singapore. In 2019, Design Hotels joined forces with Marriott Bonvoy, enabling its member hotels to have both a greater and more selective reach while offering its Community the benefit of the industry’s leading loyalty program.
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