Fairmont Hotels & Resorts Checks in with SAS® Data Integration and Business Intelligence
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Fairmont Hotels & Resorts Checks in with SAS® Data Integration and Business Intelligence
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Category: North America & West Indies / Carribean islands
This is a press release selected by our editorial committee and published online for free on 2007-04-18
Fairmont Hotels & Resorts, a global leader in the hotel marketplace, has selected SAS to further refine its guest data warehouse and will use SAS’ data quality and business intelligence software to better understand its guests, improve its campaign management capabilities, and analyze and report on property performance worldwide.
“Fairmont and its distinctive collection of one-of-kind hotels and resorts are globally respected and well-known for delivering customer value and fostering meaningful and lasting guest relationships,” said Carl Farrell, President of SAS Canada and Americas Subsidiaries. “Fairmont’s use of SAS to help optimize customer marketing, as well as better understand the performance of its global properties, will increase the value that is delivered to customers while supporting the hotelier’s plans to further expand its global footprint.”
“This partnership with SAS will increase our capability to strategically use data in support of the decisions that are made to enhance our guests’ experience,” said Jeff Berry, Director of Database Marketing at Fairmont Hotels & Resorts. “With the continued global growth of Fairmont, the need to drive value through actionable insights about our guests continues to grow. These insights will allow us to tailor our guests’ interactions with Fairmont, based on their particular needs and interests, in our efforts to help turn their moments into memories. SAS’ expertise in analytics and customer segmentation will help us deliver against that promise.”
Headquartered in Toronto, Canada, Fairmont will use data quality tools from DataFlux, a SAS company, to cleanse and match its guest data in support of more effective customer segmentation and campaign management. SAS Enterprise BI Server will provide Fairmont with the ability to analyze and report on the performance of its operations around the world, as well as support the information requirements of the global marketing team.
Today’s announcement came at SAS Global Forum, an annual conference attended by more than 3,500 SAS users from around the world.
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