ULTIMA COLLECTION ANNOUNCES MEMBERSHIP WITH PREFERRED HOTELS & RESORTS
Ultima Collection, a selection of ultra-luxury European properties including private residences, chalets, villas and a five-star superior hotel, is proud to announce a new partnership with Preferred Hotels & Resorts, the world's largest independent hotel brand representing 700 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries. |
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ULTIMA COLLECTION ANNOUNCES MEMBERSHIP WITH PREFERRED HOTELS & RESORTS
Ultima Collection, a selection of ultra-luxury European properties including private residences, chalets, villas and a five-star superior hotel, is proud to announce a new partnership with Preferred Hotels & Resorts, the world's largest independent hotel brand representing 700 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries. |
Category: Worldwide - Industry economy
- New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2021-05-11
Following an initial partnership in 2019 with four of Ultima Collection's properties in Crans Montana, Megève, Courchevel Belvédère, and Genève, the new expanded partnership extends to Ultima Gstaad and Ultima Corfu, with five of the six properties now featured in Preferred's global portfolio as part of the Preferred Residences collection.
As one of five global collections in the Preferred Hotels & Resorts portfolio, Preferred Residences offers the highest level of luxurious living through a curated collection of residential and long-stay accommodations that offer the comfort and security of home with luxury resort amenities in desirable destinations around the world.
Ultima Gstaad stands as the sole property to join Preferred's L.V.X. Collection, which comprises renowned independent properties featuring the finest accommodations coupled with attentive, engaging, and exclusive personal service to provide guests with memorable experiences through exceptional dining, entertainment, and wellness.
According to Gilles Repond, Sales Director at Ultima Collection, “Partnering with Preferred Hotels & Resorts was a natural step in our goal to provide exceptional experiences in idyllic destinations across Europe. Preferred offers Ultima guests membership-free experiences that perfectly combine the privacy of luxury residences, bespoke amenities, and personalised services with the same quality of a world-class hotel stay. This partnership highlights the Ultima Collection portfolio as one of the world’s most illustrious residences and hotel.”
On the partnership, Regional Director for Preferred Hotels & Resorts, Priscilla Haryadi commented, “As we prepare for a meaningful return to travel in the coming months, it is more important than ever to strengthen relationships with valued hotel partners and to align on strategy as we move forward, together. As such, this new, reinforced partnership with all six Ultima destinations across Switzerland, France, and Greece, provides our loyal guests with an exceptional selection of new independent travel experiences to suit families, groups of friends, and travel planners as they start to book international trips for the first time in over a year."
Guests at Ultima Collection are eligible to enrol in the I Prefer Hotel Rewards programme, which extends points redeemable for cash-value Reward Certificates, elite status, and special benefits. Points can be redeemed towards free nights and other on-property expenditures at more than 650 participating locations worldwide. The free-to-use I Prefer mobile app allows members to easily manage their account before, during, and after every stay. Members can search for and book hotel stays, redeem Reward Certificates, and connect with the property directly from the app.
About Ultima Collection
Ultima Collection is a unique award-winning group of ultra-luxury private villas and residences, a 5-star superior hotel, resort, and spas, situated in the most sought-after locations in Europe. Founded in 2016 with the launch of its first property, Ultima Gstaad, the brand’s vision is to disrupt commonplace notions of luxury in the hospitality sector for the next generation of travellers by creating unique experiences in exceptional destinations. Each Ultima Collection property incorporates its own design inspired by and in harmony with the surrounding landscape yet offers the signature Ultima Collection amenities expected from a five-star palace in the intimacy of a private residence, as well as remarkable services and exceptional guest experiences on demand. Following ambitious developments in 2020, the collection now includes not only ski resorts, but beachside and urban retreats as well, with a portfolio of unique properties in Gstaad, Crans-Montana, Megève, Geneva, Corfu, and Courchevel.
About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 700 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries. Through its five global collections – Legend, L.V.X., Lifestyle, Connect, and Preferred Residences – Preferred Hotels & Resorts connects discerning travellers to the singular luxury hospitality experience that meets their needs and life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Programme. I Prefer Hotel Rewards, Preferred Residences, Preferred Family, Preferred Pride, and Preferred Golf offer valuable benefits for travelers seeking a unique experience.
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