INTRODUCING BEYOND GREEN: A PURPOSE-DRIVEN HOSPITALITY BRAND DEDICATED TO HELPING GLOBAL CITIZENS MAKE TRAVEL A FORCE FOR GOOD
Forward-Thinking Hotel Network Debuts Booking And Storytelling Platforms That Invite Travelers To Explore How To Travel Gently And Travel Well |
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INTRODUCING BEYOND GREEN: A PURPOSE-DRIVEN HOSPITALITY BRAND DEDICATED TO HELPING GLOBAL CITIZENS MAKE TRAVEL A FORCE FOR GOOD
Forward-Thinking Hotel Network Debuts Booking And Storytelling Platforms That Invite Travelers To Explore How To Travel Gently And Travel Well |
Category: Worldwide - Industry economy
- New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2021-04-19
Committed to building a better and brighter future for people and the planet, Beyond Green officially launches today as a curated guide for travelers seeking a more purposeful way to explore the world, featuring a global portfolio of 27 hotels, resorts, and lodges that exemplify sustainability in action. Debuting at the onset of a new era of travel in which protecting nature, benefitting local communities, and celebrating cultural diversity has taken center stage, this forward-thinking brand invites travelers to discover, plan, and enjoy adventures that align with their sustainable travel values and aspirations through a variety of intuitive tools and experiences. These include a new brand website; dedicated storytelling via its @StayBeyondGreen social media accounts; exclusive benefits through I Prefer Hotel Rewards; and a celebratory, limited-time Journeyer’s Pick Package.
“At the heart of Beyond Green is a belief that to travel gently and with purpose is to travel well. More than ever, each of our individual travel choices make a difference, and, together with our outstanding member properties, we designed Beyond Green to make it easier for travelers to enjoy incredible luxury vacations that also support significant social and environmental change for the future,” said Lindsey Ueberroth, CEO of both Beyond Green and its parent company, Preferred Hotel Group. “The world has shown an unwavering need to Believe in Travel, and this is our defining moment to inspire a kinder and gentler way to explore the planet together, where good guests meet good hosts.”
“The question is no longer whether we can transform travel based upon sustainable tourism principles and practices to be a powerful force for saving nature, regenerating ecosystems, and providing tangible social and economic benefits to local people, while also celebrating cultural diversity and inclusiveness around the world. This is now happening, as also represented by Beyond Green members. Rather, the most important question is how can travelers help make sustainability the new normal around the world while also having a great vacation. The answer is when we travel the sustainable way – the Beyond Green way - we can have a positive impact right now on the places we visit,” said Costas Christ, Brand Leader of Beyond Green and President of Beyond Green Travel, also an entity of Preferred Hotel Group.Digital-First Resources for Inspiration and InformationExperiential travelers looking for a more meaningful way to explore the world can now visit StayBeyondGreen.com for thoughtful, essential resources and tools to book truly sustainable luxury getaways, from Belize to Bora Bora. The new website features highly curated visual content of each member property and the experiences they offer, along with vivid stories about the world of sustainable travel through its Good Stories blog, where novel content, tips and advice will be added on a continuous basis. The brand also invites travelers to engage in daily dialogues about sustainable tourism, inspiring travel experiences, and best practices for being informed global citizens on social media by following its newly launched Facebook, Instagram, and LinkedIn channels and #StayBeyondGreen and #TravelGently online conversations.I Prefer Hotel Rewards Member BenefitsAs part of the Preferred Hotel Group family of brands, Beyond Green invites travelers to enroll in I Prefer to access meaningful rewards at more than 650 participating properties worldwide. In addition to receiving standard I Prefer benefits such as points for every eligible stay and early check-in and late check-out privileges, I Prefer members who book stays at participating Beyond Green hotels, resorts, and lodges receive access to exclusive bonus points-earning opportunities that are tied to participation in on-property enrichment activities representative of the three pillars of sustainable tourism. Varying from property to property, these experiences range from an Ecology Tour in San Juan Capistrano at The Ranch at Laguna Beach in California to a specialized lecture on the Gobi Desert at Three Camel Lodge in Mongolia. I Prefer members with Elite-tier status will also receive a welcome amenity or community giving opportunity, in addition to earning 50 percent more bonus points during every eligible stay.Celebratory Launch OfferWhether seeking to stay within their own country or satisfy the pent-up desire to dust off their passport and go somewhere new, Beyond Green encourages travelers to seize the moment by taking advantage of a limited-time only Journeyer’s Pick Package, available at 15 participating properties for bookings made by September 30, 2021 for travel through December 31, 2021. Featuring the best available rate plus a unique local experience or meaningful memento exclusively available through this special offer, as well as 5,000 I Prefer bonus points, the Journeyer’s Pick Package include highlights such as, but not limited to: - Private 1.5-hour Shinrin Yoku Forest Therapy session at andBeyond Vira Vira
- Traditional sunset Dhow Cruise with snacks and drinks at andBeyond Mnemba Island
- Guided walking tour of the Monastery of Panagia Spileotissa at Aristi Mountain Resort & Villas
- Body scrub wellness experience using organic ingredients at Borgo Pignano
- Polynesian outrigger experience at the InterContinental Bora Bora Resort & Thalasso Spa
Where Good Hosts Meet Good Guests: The Beyond Green PortfolioWith plans for steady, thoughtful growth, Beyond Green celebrates its official launch in collaboration with 27 inspiring member properties that each take a unique and genuine approach to hospitality while representing sustainable tourism leadership through actionable, measurable efforts: - Americas – andBeyond Vira Vira (Pucón, Chile); Arenas Del Mar Beach Front and Rainforest Resort (Manuel Antonio, Costa Rica), Bentwood Inn (Jackson Hole, Wyoming, USA); Blancaneaux Lodge (Mountain Pine Ridge, Belize); Carneros Resort and Spa (Napa Valley, California, USA), Cavallo Point (Sausalito, California, USA); Islas Secas (Gulf of Chiriquí, Panama); Post Ranch Inn (Big Sur, California, USA); Ted Turner Reserves Vermejo (Raton, New Mexico, USA); The Ranch at Laguna Beach (Laguna Beach, California, USA); Turtle Inn (Placencia, Belize)
- Europe – Aristi Mountain Resort (Zagori, Greece); Ashford Castle (Co. Mayo, Ireland); Borgo Pignano (Tuscany, Italy)
- Africa – andBeyond Bateleur Camp (Masai Mara National Reserve, Kenya); andBeyond Mnemba Island (Zanzibar, Tanzania); andBeyond Sossusvlei Desert Lodge (Namib Desert, Namibia); Bushmans Kloof (Western Cape, South Africa); Wilderness Safaris Bisate Lodge (Volcanoes National Park, Rwanda); Wilderness Safaris DumaTau Camp (Linyanti Wildlife Reserve, Botswana); Wilderness Safaris Hoanib Skeleton Coast Camp (Kaokoveld, Namibia); Wilderness Safaris Linkwasha Camp (Hwange National Park, Zimbabwe); Wilderness Safaris Mombo Camp (Okavango Delta, Botswana); Xigera Safari Lodge (Okavango Delta, Botswana)
- Asia – InterContinental Bora Bora Resort & Thalasso Spa (Bora Bora, French Polynesia); The Brando (Tetiaroa, French Polynesia); Three Camel Lodge (Gobi, Mongolia)
Travelers are invited to access more information on Beyond Green, its three key pillars of sustainable tourism, and its member properties, and book authentic, luxury travel experiences around the world by visiting StayBeyondGreen.com.
About Beyond GreenGuided by a passion to embrace travel as a force for good, Beyond Green is a global portfolio of hotels, resorts, and lodges that exemplify sustainability leadership. To create a more purposeful way to explore the world where good guests meet good hosts, Beyond Green has curated a unique portfolio of properties based on their commitment to deliver on the three pillars of sustainable tourism: environmentally friendly practices that go beyond the basics; protection of natural and cultural heritage; and contribution to the social and economic wellbeing of local communities. To be considered for membership in Beyond Green, a property is vetted according to more than 50 sustainability indicators that align with global sustainable tourism standards and the United Nations Sustainable Development Goals. Owned and operated by Preferred Hotel Group – the family-owned company that manages and operates other hospitality brands including Preferred Hotels & Resorts, Historic Hotels of America, and Historic Hotels Worldwide – Beyond Green ushers in a new way to experience genuine hospitality by the people for the planet. For more information, visit StayBeyondGreen.com.
About Preferred Hotel GroupOwned and operated by the Ueberroth Family, Preferred Hotel Group is the parent company of Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, Historic Hotels Worldwide, PHG Consulting, and Beyond Green Travel, representing more than 1,100 hotels, resorts, and residences across 80 countries, in addition to a global portfolio of destinations such as Suzhou, China; Guadalajara, Mexico; and Uganda. With more than 200 seasoned travel professionals situated across 20 countries, the company connects independent hotels, hospitality companies, destinations, and tourism bureaus to key markets worldwide through a variety of strategic branding, sales, integrated marketing, revenue management, and comprehensive distribution services, along with other consultancy services. Fueled by its brand promise, Believe in Travel, the company champions an unwavering belief in the transformative power of travel and its ability to enrich people’s lives and create greater tolerance.
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