MarketWire: Luxury Institute Survey: Wealthy Consumers Rate Small Luxury Hotels, Ritz-Carlton, and Peninsula Most Prestigious Luxury Hotels and Resorts Brands in 2007
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MarketWire: Luxury Institute Survey: Wealthy Consumers Rate Small Luxury Hotels, Ritz-Carlton, and Peninsula Most Prestigious Luxury Hotels and Resorts Brands in 2007
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Category: North America & West Indies / Carribean islands
This is a press release selected by our editorial committee and published online for free on 2007-04-11
Small Luxury Hotels of the World was rated the most
prestigious luxury hotels and resorts brand in the 2007 Luxury Brand Status Index (LBSI) survey from the independent
New York-based Luxury Institute. Ritz-Carlton and Peninsula were rated second and third, respectively.
"The luxury hotels and resorts category is highly competitive and is becoming increasingly crowded," said Milton Pedraza,
CEO of the Luxury Institute. "The reason we conduct both Brand Status and Customer Experience surveys in the same
category is to provide luxury executives and wealthy consumers an opportunity to compare and contrast reputation
perceptions vs. experienced reality. In today's 'word-of-mouth' world you must manage both diligently. Our impartial
surveys facilitate a measurable, candid dialogue between wealthy consumers and luxury brands to the benefit of all.
Executives tell us that the Institute's unbiased research is essential to getting the truth from the voice of the wealthy
consumer."
Brands rated (alphabetically): Fairmont, Four Seasons, InterContinental, JW Marriott, Le Meridien, Leading Hotels of the
World, Loews, Mandarin Oriental, Orient Express, Park Hyatt, Peninsula, Regent, Ritz-Carlton, RockResorts, Rosewood,
Small Luxury Hotels of the World, St. Regis, W Hotels, and Waldorf Astoria Collection.
The summarized results of this survey are available to members of the Luxury Board (www.luxuryboard.com), the world's
first online community for luxury professionals, executives, and entrepreneurs.
The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the reputation of leading brands among
wealthy Americans. A national sample of over 1,600 wealthy American consumers, with an average income of $313K,
and average net worth of $3.3 million, was surveyed online. Survey results are weighted to match demographic and net
worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.
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