IMEX ANNOUNCES A NEW REASON TO SMYLE (United States)
The IMEX Group has partnered with award-winning creative agency Smyle to produce a series of digital activations for the global business events community leading up to IMEX America in November. |
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IMEX ANNOUNCES A NEW REASON TO SMYLE (United States)
The IMEX Group has partnered with award-winning creative agency Smyle to produce a series of digital activations for the global business events community leading up to IMEX America in November. |
Category: North America & West Indies / Carribean islands - United States - Exclusive experiences
- Calendar
This is a press release selected by our editorial committee and published online for free on 2021-03-02
The full programme, which will run between May and September, will be announced next month.
The new concept is designed to give tangible business value to IMEX’s traditional buyer and supplier audiences who have now missed a year of face-to-face trade shows. It also aims to unlock fresh business opportunities and attract a new online audience.
Carina Bauer, CEO of the IMEX Group, says: “Where 2020 was all about massive disruption and creativity in the face of chaos, in 2021 we’re focused on delivering digital experiences that generate business momentum and connections as we look towards IMEX America in November.
"Together with Smyle, and having learned huge lessons from PlanetIMEX, we’re planning a four-month activation with two clear advantages for the industry. First, it will be a time and a place for buyers and suppliers to build networks, nurture business leads and enjoy a sense of community and camaraderie. Second, for those who wish to use it this way, it will be a springboard for face-to-face engagement at IMEX America. Our partnership with Smyle, with their strong creative heritage, will enable us to deliver this ‘best of both worlds’ in a way that’s powerful, relevant and responsive to current business needs."
Dominic Thomas-Smith, Managing Director of Smyle, adds: "We’re really excited to be working with the IMEX Group in building an all-new communications platform for event professionals globally. The boundaries of digital know no limits - we can’t wait to bring innovative thinking and a load of creativity to deliver engaging, interesting and rewarding experiences for all who participate."
More details about the IMEX Group’s digital solutions will be announced next month.
www.imexexhibitions.com
#IMEX21
IMEX America takes place 9 – 11 November at its new home of Mandalay Bay in Las Vegas.
IMEX America 2021IMEX America 2021, America’s worldwide exhibition for incentive travel, meetings & events, will take place 9 – 11 November at its new location – Mandalay Bay in Las Vegas, preceded by Smart Monday, powered by MPI on 8 November.
SmyleSmyle is a creative agency at the intersection of digital + physical experiences. They produce in-person, virtual and hybrid live experiences for a range of brand, business and consumer audiences.
Smyle has picked up over 65 industry awards including Agency of the Year three times in 2020 for The Drum, EVCOM & C&IT.
Smyle’s comprehensive in-house capabilities provide clients with a unique combination of services including:
● Digital experiences
● Physical experiences
● Strategy, content & creative
● Measurement
● Sustainability
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