THE PULSE OF W MELBOURNE (Australia)
A Curious hangout for cocktail connoisseurs and late-night revellers |
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THE PULSE OF W MELBOURNE (Australia)
A Curious hangout for cocktail connoisseurs and late-night revellers |
Category: Asia Pacific - Australia - Industry economy
- Hotel opening
This is a press release selected by our editorial committee and published online for free on 2020-11-03
Curious will defy expectations, spark imagination and ignite guests’ fuel for life when it opens at W Melbourne in February 2021.
The centre of the action and the pulse of the hotel with a design as impressive as the evocative cocktail list; Curious will be the place to see and be seen in. Blending music programming, creative concoctions and a menu of small bites and sharing plates for an all-night experience.
A secret laneway entrance on Market Street will draw guests in, encouraging them to embrace their inner child. Heading down a spiral staircase, guests will encounter a cocoon-like design formed from timber beams in a parametric sequence. A rich design palette of dark tones and earthy materials will evoke a seductive yet lively feeling, ready for all to soak it in, live it up and hit repeat as the music pumps into the night.
As impressive as the design, the cocktail menu has been curated with Proof & Co and draws inspiration from three of Melbourne’s cultural pillars: fashion, art and coffee. Keeping visitors guessing, the signature cocktails will balance flavour and presentation to ignite a night out.
“Working with the W Melbourne team on Curious has been a wonderful adventure of discovery. There is an exciting energy in the brand that fuels creativity and we’re excited to see Curious to come to life”, says Charlie Ainsbury, Spirits Evangelist at Proof & Co.
As coffee runs through the veins of Melbourne, it’s no surprise the cocktail menu features a W take on the classic espresso martini. ‘A Curious Ristretto’ will be sealed with beeswax and will emit a nutmeg smoke as you take the first sip.
Boutique craft spirits with a strong representation of Australian products will dominate the spirits list with a heavy spotlight on local Melbourne purveyors and a respectable selection of international craft brands to round out the offering.
Leaning into the sense of discovery that is evoked by the design of Curious, W Melbourne Executive Chef, Jihun Kim has curated a menu of small plates and sharing bites that will play on unexpected combinations, using flavours not singular in origin to take guests on a culinary adventure. Paired with bold curated cocktails and an extensive wine list guests will be fuelled into the night.
Beats will be on par with Curious’ eclectic vibe, with the hotels Music Curator programming the nights with local and emerging new / next talent alongside notable visiting artists.
Curious will be the centre of the action and the destination for all, from the serious cocktail connoisseurs to the late night-revellers, and everyone else in between, it's the place to see and be seen in.
About W MelbourneMelbourne’s first luxury lifestyle hotel with its rebellious Flinders Lane address, W Melbourne is set to open in February 2021 and takes its design cues from the streets of Australia’s cultural capital. Holding the back-lane entrance keys to what’s New/Next in the city and revealing a playground where the early risers to the late-night revellers can turn up the tracks in this truly 24/7 city. Extending the laneway culture inside, 294 bold rooms and suites peel back the layers and revel in the city’s creative history. 830 square meters of ultra-modern event space will set the stage for spectacular events. Vibrant restaurants and bars will amp up the experience; with WARABI set to shake up Japanese dining, Lollo to take you from day, night to beyond, with highly celebrated local chef Adam D’Sylva, Curious will be the bar to see and be seen in and Culprit a café come wine bar will serve up your double shot latte, to that afternoon spritz. Detox in the state-of-the-art FIT gym then retox with a dip and a sip in the WET pool, all whilst soaking up the city skyline views.
About W Hotels WorldwideBorn from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for over two decades. Trailblazing its way around the globe, with more than 55 hotels, W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests’ lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand’s super-charged energy celebrates guests’ endless appetite to discover what’s new/next in each destination, to see more, feel more, go longer, stay later. W Hotels Worldwide is proud to participate in Marriott Bonvoy, the name of Marriott’s travel program which offers members access to an extraordinary portfolio of 29 global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition.
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