aloft Brings a New Twist in Travel to Mount Laurel
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aloft Brings a New Twist in Travel to Mount Laurel
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Category: North America & West Indies / Carribean islands
This is a press release selected by our editorial committee and published online for free on 2007-04-05
Mount Laurel aloft Scheduled to Break Ground in 2007
Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) and its much-anticipated new lifestyle brand, aloft hotels, announced today it has signed a deal with Grande Properties, LLC to develop an aloft hotel in Mount Laurel, NJ.
The 150-room aloft Mount Laurel is located just off the New Jersey Turnpike, at the crossroads between the New York, Philadelphia and Washington, DC travel corridors. The hotel will be aloft's first property in New Jersey, and will be in close proximity to the Philadelphia Convention Center, the Philadelphia International Airport and some of the top corporations in the state of New Jersey. The hotel is also just one hour from Newark International Airport.
"aloft is infused with the DNA of W to create a new destination sensation, conceived in response to a mega-mundane marketplace," said Ross Klein, President, Starwood Luxury Brand Group and aloft hotels. "aloft brings style and atmosphere to a segment of the industry that has been anything but fashionable, offering guests a fun way to play and stay."
John Moser, COO of Delco Development, the parent company of Grande Properties, LLC, states, "We are excited about bringing this new concept of aloft hotels to suburban South Jersey. The passion and excitement created by Starwood with the W product was overwhelming and we anticipate an even greater reaction with the aloft brand."
As a Vision of W Hotels, the aloft brand is shaking up the lodging industry with urban-influenced design, accessible technology, style and a social atmosphere. aloft offers a total sensory experience, with guest lofts featuring loft-like nine-foot ceilings and oversized windows to create a bright, airy environment. The centerpiece of the loft room is the ultra-comfortable signature bed, and large stylish bathrooms complement the guest experience with oversized walk-in showers and amenities created by bliss spa(R). Each guest loft is also a combination high-tech office and entertainment center, featuring wireless internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large flat panel HDTV ready television for optimal sound and viewing.
Designed in conjunction with world renowned David Rockwell and the Rockwell group, aloft stays true to W's heritage, offering atmospheric public spaces designed to draw guests from their rooms to socialize and make friends. Guests can read the paper, work on their laptops via hotel-wide wireless internet access, play a game of pool or grab a drink with friends at the re:mix communal lobby area and bar w xyz. The re:charge fitness center and splash, the indoor or outdoor pool, give travelers options to de-stress and re-energize; while re:fuel by aloft, a one-stop food and beverage area, offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day.
The first aloft hotels are targeted to open in first quarter, 2008, with locations expected to be anytown/anywhere
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