MARRIOTT INTERNATIONAL ANNOUNCES THE OPENING OF ITS FIRST ALOFT HOTEL IN JAPAN
The new Aloft Tokyo Ginza introduces the brand’s new future-proof design formula to the vibrant city of Tokyo with bold, bright colors, rock-chic artwork, and multifunctional spaces
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MARRIOTT INTERNATIONAL ANNOUNCES THE OPENING OF ITS FIRST ALOFT HOTEL IN JAPAN
The new Aloft Tokyo Ginza introduces the brand’s new future-proof design formula to the vibrant city of Tokyo with bold, bright colors, rock-chic artwork, and multifunctional spaces
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Category: Asia Pacific - Japan - Industry economy
- Hotel opening
This is a press release selected by our editorial committee and published online for free on 2020-10-05
Aloft Hotels, Marriott International’s brand for music enthusiasts and tech-savvy travellers, today announced the opening of Aloft Tokyo Ginza, the first Aloft hotel to open in Japan. With its highly original design conceptualized as a nod to Ginza’s “Miyuki-zoku” youth subculture movement of the 1960s, Aloft Tokyo Ginza showcases an eclectic mix of neon colours, graffiti, and urban art inspired by Tokyo’s iconic street culture.
Located in Ginza, Tokyo’s most famous shopping, dining, and entertainment district, the new Aloft Tokyo Ginza is just a short walk away from Ginza Six shopping mall, the Mitsukoshi Ginza department store, Tsukiji Market, and the historic Kabuki-za theater. The hotel’s proximity to the Ginza and Higashi-Ginza stations also provides guests with quick and easy access to other areas of Tokyo and beyond.
“We are thrilled to see the arrival of the Aloft brand in Japan with the opening of Aloft Tokyo Ginza,” said Rajeev Menon, President, Asia Pacific (excluding Greater China), Marriott International. “With 17 different brands now present in Japan, the debut of Aloft Hotels further underscores Marriott International’s commitment to growing its footprint across the country. With it lively in-hotel social scene, and innovative music and art programming, Aloft Tokyo Ginza is set to enhance the ‘always-on’ traveler’s stay and play experience in Tokyo.”
Designed for travelers who love open spaces and open thinking, the new Aloft Tokyo Ginza is a kaleidoscope of colors and original artwork. Walking into the hotel, guests can see larger-than-life sculptural pieces and conceptual art by Japanese and Japan-inspired international artists that add a delightful dimension of visual appeal to the spaces throughout the hotel. The lift lobby elevator is also an art installation in itself featuring colourful graffiti.
The hotel is home to 205 stylish and inviting guest rooms designed with the brand’s signature artful and innovative loft-like layout in mind. With airy nine-foot-ceilings, each room is complete with fast & free Wi-Fi, 55-inch flatscreen 4K televisions, while modern bathrooms come with a walk-in rainfall shower.
The hotel features a mix of dining and social spaces including The WAREHOUSE, an all-day dining restaurant channeling a playful Ginza Factory Club aesthetic, where guests can enjoy casual breakfast in the morning, prix-fixe during the daytime, and an extensive a la carte menu at night. Roof Dogs, the hotel’s sassy open-air rooftop bar features a vintage VW combi van by the name of “Eddie” that serves up a variety of sparkling wine, various kinds of hotdogs, and other nibbles for guests to enjoy while taking in great views of the surrounding neighborhood. Re:fuel by AloftSM allows guests the option to grab-and go 24/7 from a selection of flavorful light meals and smart snacks and drinks before or after exploring the city.
The open and expressive lobby is adjacent to the brand’s signature Re:mix℠ Lounge that provides locals and travelers a space to mix and mingle, day or night. W XYZ Bar offers craft cocktails and light bites for guests to eat and sip over live music as part of the brand’s signature Live At Aloft Hotels music program, which gives emerging local artists a platform to showcase their music talents in the evenings. For guests keeping up with their fitness routines while on the road, Re:chargeSM, the hotel’s fitness center, is open 24/7.
“Aloft Hotels, with its ‘Different. By Design’ brand DNA, is set to shake up the hospitality scene in Tokyo, bringing a fresh new vibe that resonates with the Next-Gen traveler,” said Jennie Toh, Vice President, Brand, Asia Pacific, Marriott International. “With over 30 Aloft hotels open in Asia Pacific, and a steady pipeline within the region, the opening of Aloft Tokyo Ginza underscores the growth and demand of our design-driven Aloft brand in the region.”
“Ginza is the must-see destination for every visitor to Tokyo, and what better way to experience Ginza than through the brand new Aloft Tokyo Ginza, which captures the energy and color of Tokyo’s most famous district,” said Hiro Kosugi, General Manager, Aloft Tokyo Ginza. “We look forward to welcoming guests to our hotel, a new urban hub where great music, captivating art, and social connections take center stage.”
About Aloft HotelsAloft Hotels, a brand for music makers and music lovers, currently operates more than 175 lifestyle hotels in over 25 countries and territories around the world. Designed for the ‘always on’ next Gen traveler, Aloft embodies a “different by design” philosophy that injects personality, color, and an obsession with music – and the culture it creates – into the select service category. Aloft is best known for its emphasis on a lively, in-hotel social scene and innovative music programming, highlighting emerging artists and other music activations through the Live At Aloft Hotels global program. Signature brand amenities include W XYZ bar, Re:mix℠ lounge, grab-and-go breakfast concept Re:fuel by Aloft℠. Aloft is proud to participate in Marriott International’s highly awarded travel program, Marriott Bonvoy. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments, and unparalleled benefits including free nights and Elite status recognition.
About Marriott InternationalMarriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,400 properties under 30 leading brands spanning 135 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy, its highly-awarded travel program.
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