MARRIOTT INTERNATIONAL SIGNS AGREEMENT WITH KJP PARTICIPAÇOES LTDA TO BRING THE W HOTELS BRAND TO THE SOUTH OF BRAZIL
The 80-room W Gramado is expected to open in 2023 |
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MARRIOTT INTERNATIONAL SIGNS AGREEMENT WITH KJP PARTICIPAÇOES LTDA TO BRING THE W HOTELS BRAND TO THE SOUTH OF BRAZIL
The 80-room W Gramado is expected to open in 2023 |
Category: Central and South America - Brazil - Industry economy
- Hotel projects
This is a press release selected by our editorial committee and published online for free on 2020-08-05
Marriott International, Inc. (NASDAQ: MAR) today announced that it has signed an agreement with KJP Participaçoes LTD to bring the W Hotels brand to Gramado, a mountain resort town in the Brazil’s southernmost state, Rio Grande do Sul. The property will be the second W Hotel to open in country and the fourth in the Southern Cone of Latin America.
“To have a cutting-edge W hotel in Rio Grande do Sul, a destination ready for the brand’s bold design, signature Whatever/Whenever service and innovative programming is exceptional,” said Laurent de Kousemaeker, Chief Development Officer, Caribbean and Latin America for Marriott International.
The 80 room hotel, W Gramado, will be located in the Swiss Village, the highest point of Gramado, known for exceptional views into the valley and hills beyond the city center. The property borders Orchids Park and is located less than one mile from the main attractions of Gramado. The hotel is planned to occupy a single four-story building with sustainable architecture with vegetation features that are indigineous to Orchids Park. The adjacent W Residences will be developed in a cluster of low-rise buildings within walking distance of the hotel.
The hotel is set to offer guests the world’s most lust-worthy resort experience in a wildly different way, and provide Brazilian visitors an exciting new lodging option that embodies the W Hotels brand’s “work hard, play hard” philosophy. W Gramado will bring a lodging alternative that does not yet exist in the city, which will provide its guests and owners of W Residences an experience normally only offered in the most sought after global travel destinations. The hotel plans to provide several food and beverage options, both indoor and outdoor; an exclusive Wet Deck, AWAY Spa; FIT Fitness Centre, as well as a rooftop bar that will be at the highest point of Gramado, boasting a view across several surrounding cities. For corporate and social events, the stunning property will provide 500 square meters of meeting space and event center.
“W Gramado will help put the city firmly on the map as a sustainable luxury destinations with the arrival of W Hotel & Residences. I believe the city is perfectly set up to welcome future generations of travelers with this exciting addition to Orchid Park", says George Brody representing the owners of the Swiss Village.
KJP Participaçoes LTD expects to begin construction in early 2021 and aims to complete and open the hotel in Q1 2023.
About W Hotels WorldwideBorn from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with more than 50 hotels, W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests’ lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand’s super-charged energy celebrates guests’ endless appetite to discover what’s new/next in each destination, to see more, feel more, go longer, stay later. For more information on W Hotels, visit whotels.com/theangle or follow us on Twitter, Instagram and Facebook. W Hotels Worldwide is proud to participate in Marriott Bonvoy, the new name of Marriott’s travel program replacing Marriott Rewards, The Ritz- Carlton Rewards, and Starwood Preferred Guest (SPG). The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com
About Marriott InternationalMarriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,400 properties under 30 leading brands spanning 134 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy, its highly-awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.
About KJP Participaçoes LTDAKJP is a company from Kara José Incorporator Group, which has been in the market for more than 20 years, always focused on leisure projects with distinguished and sustainable architecture, always thinking about the integration of their projects to the construction site, preserving to the maximum the existing vegetation. Access our website at www.karajose.com.br
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