IHG and Mr & Mrs Smith announce exclusive loyalty partnership
IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, and Mr & Mrs Smith, the world-renowned travel club and boutique hotel specialists, are proud to announce their exclusive loyalty partnership. |
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IHG and Mr & Mrs Smith announce exclusive loyalty partnership
IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, and Mr & Mrs Smith, the world-renowned travel club and boutique hotel specialists, are proud to announce their exclusive loyalty partnership. |
Category: Worldwide - Industry economy
- New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2019-09-23
From early next year, IHG Rewards Club members will be able to earn and redeem points at over 500 handpicked Mr & Mrs Smith hotels in new and iconic locations, when booking through IHG’s direct channels (including IHG.com and IHG mobile app).
This exclusive partnership will more than double the number of luxury and boutique hotels which members can choose from; complementing IHG’s luxury and boutique portfolio of hotels and resorts across Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants and Hotel Indigo.
IHG Rewards Club members will be able to earn and redeem points across hundreds of luxury and boutique hotels around the world, including some of Smith’s most seductive stays, such as Jasper Conran’s self-styled riad hideaway L'Hôtel Marrakech, 18th-century organic Tuscan estate Borgo Pignano, high-in-the-Himalayas retreat The Kumaon and the charming Old Rectory on South Africa’s famed Garden Route. IHG’s most loyal members can expect free room upgrades whenever available and a free gift, called a Smith Extra, on arrival at each Mr & Mrs Smith hotel.
Claire Bennett, Chief Marketing Officer, IHG, commented: “IHG’s exclusive partnership with Mr & Mrs Smith illustrates the truly transformative travel we bring to our IHG Rewards Club members. This loyalty partnership will allow our most loyal guests to discover even more of the world with the most incredible and inspiring luxury rewards."
“By bringing this spectacular collection of award-winning hotels to our direct booking channels, this partnership means members can earn and redeem points in some of the world’s most sought-after destinations – the perfect complement to IHG’s growing luxury and boutique hotel portfolio, which includes InterContinental Hotels & Resorts and Six Senses Hotels Resorts Spas.”
Founded in 2003, Mr & Mrs Smith is a “Travel Club for Hotel Lovers,” offering a carefully curated collection of over 1,200 boutique and luxury properties in over 80 countries. Mr & Mrs Smith’s high-tech, high-touch approach to business enables deep relationships with its boutique hotel partners and onward distribution of its inventory to more travel-savvy guests.
Tamara Lohan MBE, COO & co-founder, Mr & Mrs Smith, commented: “We conceived Mr & Mrs Smith for discerning travellers who want to discover truly extraordinary places with the people they love. We are hugely excited about the opportunity to bring our growing collection of carefully curated boutique and luxury hotels to millions of IHG Rewards Club loyalty members, so they may join our members in experiencing some of the world’s most seductive hotels.”
Demonstrating the promise to create once-in-a-lifetime experiences for guests and loyalty members, IHG’s loyalty partnership with Mr & Mrs Smith builds on IHG’s expanding luxury portfolio with the recent acquisitions of Regent Hotels & Resorts and Six Senses Hotels Resorts Spas. Key highlights of IHG’s loyalty partnership with Mr & Mrs Smith: - From early 2020, IHG Rewards Club members will have the opportunity to earn and redeem points during qualified stays at over 500 luxury and boutique Mr & Mrs Smith properties.
- IHG Rewards Club is one of the world’s largest hotel loyalty programmes, with more than 100 million enrolled members.
- IHG Rewards Club points can be earned and redeemed at participating Mr & Mrs Smith hotels booked through IHG’s direct channels only.
- The partnership gives IHG’s members more choice in where to go, with the addition of Mr & Mrs Smith properties in 14 countries where IHG doesn’t currently have open hotels.
- IHG’s most loyal guests, including InterContinental Ambassadors and Kimpton Inner Circle members, will enjoy a free Smith Extra such as a bottle of champagne, picnic hamper or 30-minute massage on arrival at every Mr & Mrs Smith hotel, as well as automatic room upgrades whenever available.
- Elite IHG Rewards Club members will receive their tier Bonus Points on eligible room rates (10% Gold Elite, 50% Platinum Elite, 100% Spire Elite).
About IHGIHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, Hotel Indigo, EVEN Hotels , HUALUXE Hotels and Resorts, Crowne Plaza Hotels & Resorts, voco Hotels,
Holiday Inn, Holiday Inn Express, Holiday Inn Club Vacations, Holiday Inn Resort, avid hotels, Staybridge Suites, Atwell Suites and Candlewood Suites.
IHG franchises, leases, manages or owns more than 5,700 hotels and nearly 856,000 guest rooms in more than 100 countries, with over 1,900 hotels in its development pipeline. IHG also manages IHG Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 400,000 people work across IHG's hotels and corporate offices globally.
About Mr & Mrs SmithMr & Mrs Smith is the travel club for hotel lovers: an award-winning, boutique-hotel booking service specialising in the world’s most extraordinary stays. Founded in 2003, Mr & Mrs Smith now offers more than 1,200 luxury and boutique hotels in its collection, all personally visited by a team of globetrotting experts and reviewed (anonymously) by tastemakers you can trust (the likes of Cate Blanchett, Hannah Bronfman, Lucy Laucht and Stella McCartney are all budding WordSmiths). There are over 300 idyllic villas and a growing collection of bespoke, insider-led SideStory experiences available to book, too. Smith members enjoy free Smith Extras on arrival at each hotel, round-the-clock service from Smith24 and the company’s best-price guarantee. The collection also includes luxury villas, bespoke itineraries and unique SideStory experience.
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