Life House Little Havana, a Design Hotels member (United States)
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Life House Little Havana, a Design Hotels member (United States)
Welcome home |
Category: North America & West Indies / Carribean islands - United States - Industry economy
- New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2019-02-06
Driven by the common goal to create curated travel experiences that are rooted in meaningful connection and discovery, it is little wonder that progressive new hospitality group Life House has joined Design Hotels to disrupt the North American hotel scene. Kicking-off with the launch of its inaugural property in Little Havana, Miami, the Life House team is set to challenge the traditional hospitality model with an innovative collection of hotels that embody its unique brand of hypolocalism meets avant-garde technology. Life House exists today as the only Design Hotels member in the Miami market.
The brainchild of Founder and CEO, Rami Zeidan, Life House, a new collection of immersive boutique hotels, was developed out of the idea that travel is more than simply a method of exploration, but a gateway to deeper human connection. To enhance this connection, Life House creates authentic and locally-rooted spaces that bring neighbors and guests together in culturally rich and organic environments. The identity of every Life House is entirely unique, and tells a cohesive story through design, experience, and technology while a distinctive aesthetic and emotional touch points unite the collection of hotels. Artwork and photography sourced and commissioned from local artists play an intrinsic role in the houses’ multi-layered design which in turn has a distinct residential feel to ensure a home-away-from-home atmosphere.
The first tangible embodiment of the Life House ethos comes in the shape of Life House, Little Havana. Newly opened and housed in a historic 1920s mansion in Miami’s Cuban heart, the 33-room hotel is a visual encomium to its locale. From the dusty peach tones of the Mission Style façade—selected to complement the hues of neighboring houses—to the gallery space dedicated to Cuban artist Leandro Feal, every element has been mindfully crafted to pay homage to the area’s cultural roots. The collaborative vision of the interiors are defined by guava pink, rich jade, and earthen sienna juxtaposed with natural woods and simple cream lines. Monochrome-checked flooring typical of a Havana mansion and ceilings inspired by the overdyed magenta-hued wood of local market boards are complemented by Art Deco details salvaged from the original structure.
The 33 guest rooms and suites feature Le Labo bathroom amenities, Marshall speakers, rainfall showers, and a mixture of vintage and custom furniture. As to be expected of a hotel with community at the heart of its narrative, the social spaces are the highlight of Life House, Little Havana. The layout of the living room-style lobby and library is inviting and inclusive, while the expansive three-story atrium gallery acts as an immersive introduction to Little Havana’s artistic identity. The hotel plays host to a secret garden style courtyard, providing a lush outdoor oasis with a Havana ambiance. Exploring Cuban gastronomic roots, the vegetable forward café and bar and restaurant offer Latin infused foods and color palettes. The rooftop will feature a food forest from which ingredients will be sourced and used throughout the hotel’s menus. Opening in March, the crowning space Terras overlooks the Miami skyline from a jungle canopy-like perch, further cementing the hotel’s relationship with its surroundings.
In keeping with its technology-led approach, Life House fosters connections outside of the physical sphere with a social network of travelers that facilitates guest engagement from the moment of booking. This network forms part of a fully-integrated propriety technology platform that allows for seamless direct bookings for individuals and groups, streamlined operations, and unrivalled in and out of room connectivity.
“We’re really excited to partner with Design Hotels on our first hotels and their only properties in Miami,” says Zeidan. “Miami has such creative and cultural depths that are so rarely told, and together with Design Hotels we’re looking forward to telling the stories of Little Havana and bringing a substantive, authentic hotel experience to the Miami market.”
The Life House story continues with the spring 2019 launch of Life House, South Beach, the second hotel to join the Life House collection which encompasses an intimate beach cottage artist’s retreat just steps away from the ocean with a bar and restaurant. The hotel is now accepting reservations for May 2019.
ABOUT DESIGN HOTELSDesign Hotels represents and markets a curated selection of over 300 independent hotels in more than 60 countries across the globe. More than a collection of hotels, the company is a collection of stories. Each property reflects the ideas of a visionary hotelier, an "Original", someone with a passion for genuine hospitality, cultural authenticity, thought-provoking design and architecture. Each "Original" stands for the individual, aesthetic and service-driven experience that his or her hotel provides.
Founded by Claus Sendlinger in 1993, Design Hotels offers its members insightful travel industry knowledge, from market trend consultancy to international sales representation. The company has its headquarters in Berlin and branches in London, Los Angeles, New York and Singapore. Executive Board members are: Peter Cole (CEO), Serdar Kutucu (COO) and Sascha Wolff (CFO).
In 2015, Design Hotels joined forces with Starwood Preferred Guest (SPG), enabling its member hotels to have both a greater and more selective reach while offering its Community the benefit of a prominent loyalty program. Since August 2018, Marriott International combined its leading loyalty programs of SPG, Marriott Rewards and The Ritz-Carlton Rewards into one loyalty program with instant elite status matching and points transfer which will have the unified name Marriott Bonvoy from 13 February 2019 on.
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