The Barceló Hotel Group expands to Marrakesh with the purchase of a 5-star resort (Morocco)
If in 2018 the Barceló Hotel Group highlighted its focus on Morocco by adding three new hotels in Tangier, Agadir and Casablanca, it has kicked off 2019 with a new symbol of that commitment by investing €35 million to purchase the Barceló Palmeraie, a stunning 5-star resort with 252 rooms, located north of Marrakesh and adjacent to a famous 17-acre grove filled with olive and palm trees. |
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The Barceló Hotel Group expands to Marrakesh with the purchase of a 5-star resort (Morocco)
If in 2018 the Barceló Hotel Group highlighted its focus on Morocco by adding three new hotels in Tangier, Agadir and Casablanca, it has kicked off 2019 with a new symbol of that commitment by investing €35 million to purchase the Barceló Palmeraie, a stunning 5-star resort with 252 rooms, located north of Marrakesh and adjacent to a famous 17-acre grove filled with olive and palm trees. |
Category: Africa Indian Ocean - Morocco - Industry economy
- Group or hotel buyout
This is a press release selected by our editorial committee and published online for free on 2019-01-18
The hotel group has also bought two pieces of land: one next to the resort for 120 additional rooms and the other only three kilometres from the city centre, where the Barceló Hotel Group plans to build a new 5-star hotel with 160 rooms.
With this new project, the chain has expanded its offering in Morocco for a total of six hotels and 1,136 rooms located in some of the nation’s most important destinations such as Casablanca, Fez, Tangier, Agadir and now Marrakesh.The Barceló Hotel Group’s current presence in Morocco:Barceló Casablanca: 85 rooms
Barceló Fès Medina: 134 rooms
Barceló Tánger: 138 rooms
Allegro Agadir: 321 rooms
Barceló Anfa Casablanca 206 rooms
Barceló Palmeraie: 252 rooms
Total: 6 hotels and 1,136 rooms
Projects: The Barceló Palmeraie’s expansion with 120 new rooms and the construction of a new 5-star hotel with 160 rooms in Marrakesh.Barceló Palmeraie, an exclusivo oasis in the Red City’s famous palm grove:The area north of Marrakesh, in the heart of its renowned 17-hectare palm grove next to Palmeraie Golf course and only 11 kilometres from Marrakesh-Menara airport, is home to one of the most emblematic resorts in the region: Barceló Palmeraie. This spectacular 5-star establishment has 252 rooms and suites. It wins the hearts of visitors with its architecture inspired by ancient Moroccan palaces; the beauty of its impressive 140,000 square metres of gardens; two vast outdoor pools; and its refined culinary offering, which includes a select wine cellar, an elegant tea room and two exquisite restaurants, one specialised in Moroccan cuisine.
Barceló Palmeraie is a peaceful oasis that is perfect for family holidays thanks to the children’s facilities; for romantic getaways in which to enjoy the spacious rooms and fully-equipped wellness centre covering more than 500 square metres and featuring four treatment rooms, a hammam and a state-of-the-art gym; and for hosting all types of events in the resort’s 10 meeting rooms with space for up to 400 attendees.
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