Choice Hotels Opens First Cambria 'Suite' in Boise International Airport
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Choice Hotels Opens First Cambria 'Suite' in Boise International Airport
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Category: North America & West Indies / Carribean islands
This is a press release selected by our editorial committee and published online for free on 2006-12-22
Airline travelers can expect to see something a little different over the holidays in the Boise International Airport -- a full-size hotel suite. Choice Hotels International (NYSE: CHH) celebrated the opening of a full-size, fully furnished replica of a guest suite of its newest brand, Cambria Suites. An all-suites hotel, Cambria Suites boasts a design that is more intimate and less institutional than traditional hotel decor and guestrooms are 25 percent larger than standard hotel rooms and feature separate living and work areas.
The model suite, which opened on the lower level of the Boise International Airport on December 15, gives travelers a sneak preview of the luxurious room accommodations guests can experience when the first Cambria Suites hotel opens in Boise early next year. The 13'- by 30'-foot suite highlights brand-standard features in each suite, such as two flat-panel televisions, complimentary wired and wireless Internet access, MP3 jacks and CD/DVD players, and a bathroom that is more like a spa bathroom than a typical hotel bathroom. The exterior of the pop-up suite resembles the outside of an actual Cambria Suites hotel, so that travelers can see the fresh, sophisticated and contemporary design of the brand.
"Airport visitors will be amazed at our suite and all of its upscale furnishings and amenities," said William Edmundson, vice president, brand management and strategy, Cambria Suites. "This airport suite is an example of the 'out-of-the-box' approach we are taking to launch the brand. It is one of the many ways Cambria Suites will be connecting with consumers and will add to the buzz surrounding this unique brand."
The suite will be open to visitors in the Boise International Airport through mid-January 2007. At that time, the pop-up suite will continue to travel the country, "popping up" in airports and other locations across the United States.
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