Laura Cambiaghi introduces LC BESPOKE
The embodiment of outstanding consultancy and representation |
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Laura Cambiaghi introduces LC BESPOKE
The embodiment of outstanding consultancy and representation |
Category: Worldwide - Suppliers
- Providers
This is a press release selected by our editorial committee and published online for free on 2018-06-26
Filed by LC BESPOKE
‘Tailored’ consultancy to support our clients in achieving their concrete objectives.
It almost seems like one of those phrases taken from a marketing manual by the legendary guru Philip Kotler, but this was the maxim that inspired Laura Cambiaghi when she decided to embark on a new professional adventure last year by founding LC BESPOKE.
Multi-lingual, with a strong character, a citizen of the world with acknowledged professional skills and a wealth of experience accrued through the supervision of projects both for institutions and in the commercial sector; the combination of all these elements makes her an outstanding representative of the tourism industry, especially the high-end holidays and hospitality sector.
LC BESPOKE offers a series of integrated, personalised, ad hoc services, with Laura supporting her clients both during the start-up phase, when everything is still to be created (or rather when the idea and the road to follow have already been identified but the best interpretation is still to be discovered), and during the complex change, evolution or growth processes, which require careful attention as regards strategy, organisation and management. This is a consultancy service that coordinates and enhances the client’s resources, by providing support every step of the way.
From developing the concept to defining the positioning, preparing a business and marketing strategy and business development, without forgetting the vital importance of public relations in creating a network of helpful and constructive contacts. 360° consultancy in word and deed, the ability to grasp the various facets of the tourism industry.
The impressive case history of LC BESPOKE is a concrete reflection of the outstanding expertise and know-how accrued. Some of the finest examples include:
PORTOPICCOLO - Sistiana/Trieste (Italy)
A coastal town with a 5-star, 60-room hotel (member of the Starwood Luxury Collection), together with 500 apartments and private villas, a beach club, marina, restaurants, bars, a conference centre and one of the largest spas in Italy. The perfect harmony between architecture, cutting-edge technology, innovative services and a keen focus on sustainable development.
LC BESPOKE has been involved in various phases: - Global Business Audit
- Sales & Marketing Audit for the hotel and conference centre
- Definition of the business model and development of the concept for the resort
THE RETREAT - BLUE LAGOON Iceland
Lying at the heart of the Reykjanes Peninsula, the Blue Lagoon, a geothermal site named one of the “25 Wonders of the World” in a 2012 National Geographic article, recently completed the construction of the first 5-star resort in Iceland, comprising 62 suites, a restaurant and an underground spa.
LC BESPOKE’s participation in the project involved: - contributing to the development and positioning of the concept and brand
- conducting analyses and market research and identifying new trends in the high-end holiday sector.
LC BESPOKE has also found an optimal outlet for expression in sales representation, specifically sales, through the development of plans that seek to achieve targeted objectives in line with the client’s expectations. The range of services runs from in-house and partner training, to the organisation of 'tailored’ sales activities, educational initiatives, trade fairs and road shows, and from business intelligence to market studies.
For those who need a more marketing-oriented approach, key factors include research and the establishment of affiliations with prestigious brands, partnerships with influencers, the development of networking opportunities and digital marketing plans, not to forget optimisation up to 100% of return on investments over the short, medium and long term.
Laura Cambiaghi has now extended her activities from France and Italy across the whole of Europe to Latin America, with a particular focus on Brazil and Argentina.
Some of the current clients represented on the European market include: - The two prestigious Brazilian hotels, Emiliano São Paolo and Emiliano Rio de Janeiro, members of The Leading Hotels of the World
- Trails of Indochina, a DMC specialised in high-end, tailored journeys in Asia
Some of the partners represented in Europe and Latin America include: - The new CASA FANTINI / LAKE TIME boutique hotel at Lago d’Orta, Italy, owned by Daniela Fantini (CEO of Fantini Rubinetti), designed by the skilled architect Piero Lissoni;
- The Londra Palace Hotel, a member of Relais & Chateaux, which, with over 100 windows looking out over the San Marco Basin, Venice, has been the retreat of choice for artists, cultural figures and travellers in search of authenticity for over 140 years.
LAURA CAMBIAGHI
Having graduated in economics and business from the Università Cattolica del Sacro Cuore in Milan, followed by a Master’s in Tourism from the Università Bocconi in Milan, she has led some major projects such as the establishment of a tourist office for the Lombardy Region, the launch of a tour operator to assess the Castelli & Ville project and the creation and development of the Italian business and marketing representation office for the Swiss hotel chain, Mövenpick.
She lives in France since 2008. As Director of Sales, Marketing and Communication, she has had the pleasure of working with some prestigious 5-star establishments in Paris, including the Hotel Lutetia Rive Gauche, the Hotel du Louvre – Hyatt and the Hotel Castille, Rue Cambon. As Regional Director of Sales, she has overseen the development of sales, in Europe and Latin America, for THE SET collection, which includes the Hotel Lutetia in Paris, the Conservatorium Hotel in Amsterdam and the Hotel Café Royal in London.
LC BESPOKE
6Bis Boulevard Pereire, 75017 Paris
+33 (0)6 59 47 13 96
contact@lcbespoke.com
www.lcbespoke.com
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