Kimpton Hotels & Restaurants Website Named "Outstanding Website" of the Year by Web Marketing Association
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Kimpton Hotels & Restaurants Website Named "Outstanding Website" of the Year by Web Marketing Association
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2006-12-15
Kimpton Hotels & Restaurants, leader in the boutique hotel industry, is a winner of the "Outstanding Website" award in the Web Marketing Association's tenth annual WebAward Competition. Kimpton's website, www.kimptonhotels.com, took top honors in the Hotel & Lodging category for its design and innovation, helping to set the standards for website development in the hospitality industry.
Forgot It, We've Got It
Founded by the Web Marketing Association in 1997, the WebAwards is the standards-defining competition that sets industry benchmarks. The goal of the WebAwards is to provide a forum to recognize the people and organizations responsible for developing some of the most effective websites on the Internet today.
"Kimpton is very honored to be recognized by the Web Marketing Association," said Steve Pinetti, senior vice president of sales and marketing for Kimpton Hotels & Restaurants. "Our website is a crucial driver of our business and we understand that the consumer is looking for a user-friendly and visually appealing site. Kimpton will continue to incorporate new technology to make our site a most effective marketing tool."
WebAwards are judged by a team of independent Internet professionals representing a variety of relevant website-development disciplines. Judges include members of the media, advertising executives, website designers, creative directors, corporate marketing executives, content providers and webmasters. Websites are judged on design, innovation, content, technology, copywriting and ease of use. Each website is judged on all seven categories and earns a score between 0 and 70 points. Web sites scoring 60 or greater receive the Outstanding Website WebAward.
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