Hôtel de Crillon, A Rosewood Hotel, Is Invading The Streets Of Paris To Spread The Word Of Its Grand Opening On July 5 (France)
Since May 10, Hôtel de Crillon, A Rosewood Hotel, has been tagging five iconic Parisian neighbourhoods with the mysterious #10iscoming to tell locals about its upcoming grand reopening.
Hôtel de Crillon, A Rosewood Hotel, Is Invading The Streets Of Paris To Spread The Word Of Its Grand Opening On July 5 (France)
Since May 10, Hôtel de Crillon, A Rosewood Hotel, has been tagging five iconic Parisian neighbourhoods with the mysterious #10iscoming to tell locals about its upcoming grand reopening.
The date has been set. Hôtel de Crillon will reopen its legendary doors on 5 July 2017. For the occasion, an edgy new marketing campaign has been launched in the middle of Paris. Until now, Hôtel de Crillon has kept the secret of how they took to the streets of Paris to create the surprise.
The mysterious phrase ‘#10iscoming’ was sprayed in neighbourhoods such as Opéra, Haut Marais, Saint Germain-des-Près, Le Triangle d’Or and Place de la Concorde.
The bold campaign is a nod to the world of urban art and a modern update to the Hôtel de Crillon’s publicity strategy. Its location at the heart of Parisian life means it piques the curiosity of Parisians and travellers alike.
The campaign has also struck a chord on social media. Trendsetters and passers-by have got in on the action by posting pictures of the transformed locations.
‘The Hôtel de Crillon really wanted a fresh way to reach out to everyone: the Parisians, the French, people from other countries. This campaign is in tune with new communication technology and today’s digital trend. It’s a way for us to break the mould of the traditional luxury hotel industry,’ explains Sales and Marketing Director Sébastien Legrand.
As of 23 May, www.10iscoming.com will provide a wealth of daily content on the hotel renovation project, its location and philosophy as well as opinions from Parisians, who are an integral part of what drives this vibrant city.
For updates, visit the social media sites for the Hôtel de Crillon, A Rosewood Hotel.
About Hôtel de Crillon, A Rosewood Hotel
Featuring the majestic architecture of Ange-Jacques Gabriel, the 124-room Hôtel de Crillon, A Rosewood Hotel, faces the spectacular Place de la Concorde, one of the most beautiful city-squares in the world. Built at Louis XV’s request, the hotel became the residence of the illustrious “de Crillon” Count’s family for many years and was transformed into a palace in 1909 under the direction of architect Walter-André Destailleur. Since then, it has welcomed travelers from around the world. Its guest list features a refined and cosmopolitan group of renowned celebrities, politicians, artists, princes and queens, all attracted to the unique and perennial reputation for excellence this hotel exudes. Hôtel de Crillon has long since secured its mythical status as a one-of-a-kind establishment, a living testament to the very best way of life France has to offer.
About Rosewood Hotels & Resorts
Rosewood Hotels & Resorts® manages 18 one-of-a-kind luxury properties in 11 countries, with 17 new hotels under development. Each Rosewood hotel embraces the brand’s A Sense of Place® philosophy to reflect the individual location’s history, culture and sensibilities. The Rosewood collection includes some of the world’s most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas and Hôtel de Crillon, A Rosewood Hotel in Paris, as well as new classics such as Rosewood London. Rosewood Hotels & Resorts targets to double its number of hotels in operation by 2020.
