Whereas popular mentality has previously promoted the late-night grind followed by the early wake-up, a new generation of thought leaders, tastemakers and travelers has begun taking a stand to save their right to rest. Further denouncing the idea that “pulling an all-nighter” is en-vogue, Westin puts sleep shaming to bed.

Beginning today, Westin is encouraging an emerging pro-sleep movement and pledging to support the World Sleep Society for those who use the #SleepStrong hashtag to showcase their “best rest” on Instagram and twitter. World Sleep Society is an esteemed non-profit organization whose mission is to advance sleep health worldwide and who shares the Westin brand’s commitment to raise awareness about the benefits of a better night’s sleep.

“Today’s over-scheduled and always-on culture has spurred a counter-movement among those who see the value in getting a good night’s sleep,” said Brian Povinelli, SVP and Global Brand Leader, Westin Hotels & Resorts. “Nearly 65% of people sleep fewer hours while on the road; so empowering travelers to sleep strong and rise better reinforces our commitment to guests’ well-being and the growing understanding that sleep impacts everything from productivity to overall happiness.”

Westin continues to find new ways to empower guests to regain control of their well-being and get their best rest while on the road. Beginning today through April 2017, the brand will pilot a “Bedtime Call” giving travelers the option to schedule a restful reminder for when they should turn-in and power-down to get a great night’s sleep. Guests can opt in upon request through the Westin Service Express team, who will schedule the “Bedtime Call” based on when they need to be up in the morning, guided by recommendations from World Sleep Society.

“One of the most frequently asked questions that our sleep specialists receive is: ‘What is the perfect amount of sleep?’” said Dr. Clete Kushida, President of World Sleep Society, which hosts World Sleep Day each year. “The short answer is at least 7 hours in length, but a truly restorative sleep depends on duration as well as continuity and depth. Understanding the impact of sleep on physical and mental health is more important than ever before, and we are thrilled to have partners like Westin Hotels & Resorts, who share our commitment and can amplify our mission to advance sleep health worldwide.”

A similar program has long been offered at The Westin New York at Times Square, after the hotel’s General Manager observed business and leisure travelers experiencing a lack of shut-eye. “We had seen a trend in wake-up call requests coming in at times that make it impossible for guests to be getting the sleep that they really need,” said Sean Verney, General Manager, The Westin New York at Times Square. “Our mission is to ensure that guests leave feeling better than when they arrived, even in ‘the city that never sleeps’; and something as simple as a reminder call goes a long way.”

Westin Challenges Travelers to Seize the Night: #SleepStrong Supports Series of Sleep Offerings

Whether travelers share their #SleepStrong moments on social media or schedule a bedtime call, Westin takes the stress out of sleeping well on the road. From the brand’s signature Heavenly Bed and the new Sleep Well Lavender Balm bedside amenity, to the Sleep Well in-room dining menu, guests will undoubtedly rise feeling rejuvenated and perhaps return home with a new #SleepStrong-inspired routine.

For terms and conditions about Westin brand’s pledge to support World Sleep Society, please visit

http://west.tn/terms. To learn more about how to sleep strong, please visit World Sleep Society, and www.westin.com/sleepwell for more information about Westin’s sleep offerings around the world.

About Westin Hotels & Resorts

Westin Hotels & Resorts, a leader in wellness and hospitality for more than a decade, empowers guests and associates to embrace well-being and be their best selves through the brand’s Six Pillars of Well-Being: Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well. At more than 200 hotels and resorts in nearly 40 countries and territories, guests can experience offerings that include the iconic Heavenly Bed, RunWESTIN and Westin Gear Lending with New Balance, delicious and nutritious SuperFoodsRx and more.  To learn more, visit www.westin.com. Stay connected to Westin: @westin on Twitter and Instagram and facebook.com/Westin.

About World Sleep Society

About Marriott International

Marriott International, Inc. (NASDAQ: MAR) is the world’s largest hotel company based in Bethesda, Maryland, USA, with more than 6,000 properties in 122 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company’s 30 leading brands include: Bulgari, The Ritz-Carlton and The Ritz-Carlton Reserve, St. Regis, W, EDITION, JW Marriott, The Luxury Collection, Marriott Hotels, Westin, Le Méridien, Renaissance Hotels, Sheraton, Delta Hotels by MarriottSM, Marriott Executive Apartments, Marriott Vacation Club, Autograph Collection Hotels, Tribute Portfolio, Design Hotels, Gaylord Hotels, Courtyard, Four Points by Sheraton, SpringHill Suites, Fairfield Inn & Suites, Residence Inn, TownePlace Suites, AC Hotels by Marriott, Aloft, Element, Moxy Hotels, and Protea Hotels by Marriott. The company also operates award-winning loyalty programs: Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest.