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SAB System, a French start up active in the hospitality market, shortlisted amongst 8 finalists of Marriott Hotels' European Accelerator programme Marriott Test BED (France)

The MagicBox, a one-stop multiservices box managing connectivity in the hotel room, has enticed Marriott Hotels. Conceived and developed by SAB SYSTEM, it was selected, together with 7 other innovating services and products, for Phase 2 of Marriott Test BED, an accelerator programme launched by Marriott Hotels, the signature brand of Marriott International.

SAB System, a French start up active in the hospitality market, shortlisted amongst 8 finalists of Marriott Hotels' European Accelerator programme Marriott Test BED (France)

The MagicBox, a one-stop multiservices box managing connectivity in the hotel room, has enticed Marriott Hotels. Conceived and developed by SAB SYSTEM, it was selected, together with 7 other innovating services and products, for Phase 2 of Marriott Test BED, an accelerator programme launched by Marriott Hotels, the signature brand of Marriott International.

Category: Europe - France - Suppliers - Providers
This is a press release selected by our editorial committee and published online for free on 2016-11-26
Filed by SAB SYSTEM


 Nearly 150 companies all over Europe had applied, early October, to the progamme looking for tech start-ups « that enhance the travel experience ».

A condition apparently fullfilled by the MagicBox, which enables to manage all connected services inside the hotel room, simply, without any configuration by the customer:
  • wifi access point dedicated for each room (excellent coverage of the hotel, secure, user friendly)
  • TV and radio over IP
  • menu in 31 languages
  • Voice over IP (low fares, nomadic phone number, easy conference calls)
  • chromecast: to cast one's premium content (e.g. Netflix or beIN Sport) from his/her smartphone on the TV set of one's room, easily, without wire
  • wifi speakers: to listen one's music with hifi experience in the hotel room
  • multiscreen e-concierge.
« Being shortlisted proves that the MagicBox offers a service in tune with the times, which is managing connectivity in the hotel room so that customers can use the same services they enjoy at home easily, and also meets hoteliers' needs, consistently, simply and cheaply. » welcomed Stéphane CHIRIÉ, CEO of SAB SYSTEM. Finalists pitched their products and services on the 4th of November, in London, to a judging panel, made up of Osama Hirzalla Vice President Brand Marketing & eCommerce Europe, Marriott International; Guy Kedar, Digital partner, head of social and innovation lead at MEC; Elizabeth Varley, serial entrepreneur and founder of TechHub, the global community for tech entrepreneurs; Will Mercer, Head of Strategy at the Trampery; and Oli Barrett, regular MC and speaker at international events, and advisor to the Centre for Entrepreneurs and NewCo in London. Two winners were selected and their product or service will be subject to a pilot project in a Marriott hotel, in the UK or Germany.  

About SAB SYSTEM

Founded by Stéphane CHIRIÉ with his partners, Nicolas MICHEL and Brice DUBOST, SAB SYSTEM has developped the MagicBox™, a one-stop multiservices box enabling to manage connected services in the hotel room. Willing to democratise technology in hotels, the MagicBox™ can digitalise hotel rooms simply, without any cabling works and without the need to change the TV sets.

About Marriott Test BED

Marriott Hotels in Europe is launching an Accelerator Programme to find and accelerate tech start-ups that enhance the travel experience. It is looking for technology-based products or services that make travel more rewarding, letting its guests explore more and experience more.  

Press contact SAB SYSTEM
Stéphane CHIRIÉ M : +33 6 68 94 25 65 T : +33 954 955 000 sc@sabsystem.fr Screenshots on request



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