Hyatt Hotels Corporation (NYSE: H) today unveiled World of Hyatt, Hyatt’s new global loyalty program, which will launch on March 1, 2017. World of Hyatt is about building community and engaging with high-end travelers.

“At Hyatt, we are in the business of caring for people so they can be their best,” said Mark Hoplamazian, president and chief executive officer, Hyatt Hotels Corporation. “Inspired by our purpose, World of Hyatt is about celebrating our members by understanding the people, places and experiences at the heart of their world. The more we understand them, the better we can care for them and design unique experiences with them in mind.”

A bold, modern and confident platform, the program’s three elite tiers – Discoverist, Explorist and Globalist – reflect the aspirations of the World of Hyatt community as they travel and expand their world.

Benefits inspired by members

In the new program, members will receive more rewards as they advance through the three elite tiers based on Qualifying Nights or Base Points:

“We built World of Hyatt on insights we learned from our guests, identifying more opportunities to increase our engagement with members across our portfolio,” said Jeff Zidell, senior vice president, Hyatt. “The program will deliver on exactly what our members want – a broader range of benefits and more attainable rewards to experience with the most important people in their lives.”

Among the many guest-driven benefits for World of Hyatt members:

• Base Points count toward tier status, including Base Points earned for dining and spa experiences
• Free night award for staying at five different Hyatt brands
• Confirmed suite upgrades at the time of booking for qualifying elite members

Rewarding empathy

World of Hyatt will also go beyond a traditional loyalty program in offering a platform to celebrate members and broaden their global view.

For example, World of Hyatt will honor the generosity of its members, celebrating the ways in which they use their points to make a difference in someone else’s life.

Seamless transition to a new program

The Hyatt Gold Passport program will remain in effect through February 28, 2017, at which time it will transition to World of Hyatt. Between now and then, members can continue to achieve and enjoy tier status in Hyatt Gold Passport and earn and redeem points as they always have. Qualifying activity beginning January 1, 2017 will also count toward earning status in World of Hyatt when the program launches on March 1, 2017.

When World of Hyatt launches, members will continue to earn five Base Points for every eligible U.S. dollar spent. In addition, the hotels in each redemption category and the number of points required to redeem free night awards will remain unchanged.

Hyatt will share more details about World of Hyatt with Hyatt Gold Passport members in the coming days. Additionally, Hyatt will communicate directly with members about their new membership tier by March 1, 2017.

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a portfolio of 12 premier brands and 667 properties in 54 countries, as of June 30, 2016. The Company's purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to create value for shareholders, build relationships with guests and attract the best colleagues in the industry. The Company's subsidiaries develop, own, operate, manage, franchise, license or provide services to hotels, resorts, branded residences and vacation ownership properties, including under the Park Hyatt, Grand Hyatt, Hyatt Regency, Hyatt, Andaz, Hyatt Centric, The Unbound Collection by Hyatt, Hyatt Place, Hyatt House, Hyatt Ziva, Hyatt Zilara and Hyatt Residence Club brand names and have locations on six continents.