Edutainment has become a lifestyle and a parenting style in recent years as China has adopted a " two-child " policy and more advanced parenting concepts. Young parents today are willing to spend more time with their children , even at the cost of money and effor t . As a result , China's family tourism industry  is developing rapidly, with huge potentia l yet to be tapped and new business opportunities for the hotel industry.

A high-end hotel for spend ing quality time with family

The permanent venue for the Euro-Asia Economic Forum, Jin Jiang International Hotel Xi'an has an over 1,400 m ² pillar-less ballroom and 42 multifunctional conference halls. With ever more intense competition in the business hotel sector, the hotel sees the potential for family tourism to grow and has take n the opportunity to launch family vacation products ,drawing on existing resources. It not only offers family experience courses, but has combine d projects for kids with dining and accommodation to introduce weekend and National Day packages for parents and kids alike, making the shift from a traditional business hotel to a comprehensive hotel that is also a kid-friendly resort.

The hotel also boasts a vast lawn that expands to some 10,000 m ² and is surrounded by wate r on three sides. Its beautiful gardens are ideal for recreational activities. It was on the grand lawn that a major family activity was held in mid -Septembe r   that attracted more than 500 families to participate . Led by Papa Kangaroo and a host from the Shaanxi Broadcasting Station, children held a birthday party and learned to bake. They enjoyed themselves while sharing and interacting with friends about the same age , enhancing friendship s and the ir bond s with the ir  parents through laughter.

Jin Jiang International Hotel Xi'an is a 5-star hotel that enter ed Xi'an following the Jin Jiang West Capital International Hotel. It is positioning itself as a kid-friendly hotel to differentiate its services in the market.

A multifunctional resort for the whole family

Xi'an is an ancient capital of China , with a history of thousands of years , and is where the ancient  Silk Road started. It has attracted lots of tourists, both domestic and international , who come to get a glimpse of " the good old times " by visiting its cultural relics ,  whcih are  listed as World Heritage Sites , including Emperor Qin Shi Huang's Mausoleum and the Terra Cotta Warriors and Horses, the Great Wild Goose Pagoda, the Small Wild Goose Pagoda, the  Daming Palace Ruins of the Tang Dynasty, the site of the Weiyang Palace of the Han Dynasty , and Xingjiao Temple.

The hotel is near Xi'an North Railway Station and within a 30-minute drive from Xianyang International Airport and famous tourist attractions such as the Huaqing Hot Springs, the Bell Tower, the Great Wild Goose Pagoda, and the Museum ofQin Terra Cotta Army . In addition to the various cultural relics, the convenient urban transportation network that  connectsto the hotel also offers customers access to   a portfolio of eco-touring products.

The hotel is located in the Baqiao Ecological District of Xi'an , which boasts the breathtaking scenery of the Bahe River ,where the 2011  Xi'an International Horticultural Expo was held and is also where  the first national wetland park of the Northwest Region is located. Customers can enjoy the beautiful scenery while staying at the hotel , which is far away from the hustle and bustle of the city. On a hot summer day they can BBQ on the river bank and drink to their satisfaction German beers , or savor the rich texture of wine in the vintage-style lobby bar.

Hotel General Manager , Mr. Chen Furen , said, "At Jin Jiang International Hotel Xi'an, our professional hotel management team excels at creating and discovering unique experiences and activities and recommending those that best fit the guest family's needs. We also lead customers on a one - of - a - kind cultural journey with our elegant architectur e and ecological accommodations."

About Jin Jiang Hotels

Jin Jiang Hotels specializes in the investment, operation and management of full-service and limited-service hotels and catering businesses. It owns or manages over 6,000 hotels with over 650,000 rooms in more than 60 countries across the world. The group operates various chains including J. Hotel, Jin Jiang, Metropolo and Jin Jiang Inn, as well as brands under France's Louvre Hotels Group and Plateno Group.

Jin Jiang International Hotel Management Company Ltd., a subsidiary of Jin Jiang Hotels, manages the full-service hotels for the group. Each Jin Jiang hotel embodies the unique local culture it is based in and dedicates itself to offering customers value-for-money services with professional hotel management background and great hospitality. Founded in the 1920s, Jin Jiang brand has improved its core competitiveness rapidly in recent years. In addition, the company's hotel management team has been widely engaged in the international hospitality industry. It is now in rapid development to continuously enhance brand awareness and ultimately be a world-famous hotel management brand.