With more than 57.5 percent of millennial associates currently working at the iconic hotel in Mexico City, in addition to the fact that 32 percent of the hotel’s worldwide guests fall under this age range of 18 to 33-years-old, The St. Regis Mexico City believes that now, more than ever, is a pivotal moment to create the special role of CMO.

“As we look into the future of our hotel, identifying the best practices to lead our millennial associates will be key to The St. Regis Mexico City as we continue to represent the best address in this beautiful capital city” said Bernard de Villèle. “We are inspired every day by how this particular generation creates new, unique, and innovative ways for the hotel to engage with our youngest guests on a personal level.”

The new role will be led by 26-year-old, Alejandra Ramirez, who as a millennial, is the ideal candidate to bring a distinctive level of understanding and connection with today’s millennials. With a degree in Hotel Management from the prestigious Cessa University in Mexico City, Ramirez has worked in the Human Resources Department for the past three years as Talent Acquisition Manager at The St. Regis Mexico City. In her new role of CMO, Ramirez will drive the hotel’s efforts in catering to the millennial generation and identify various approaches and services to better understand what is important and significant for young travelers. Ramirez will also be responsible in conducting monthly meetings with the millennial workforce in an effort to identify any generational challenges that may arise at work, and learn the best practices to lead and collaborate with each employee, creating an inspirational environment where they can grow and flourish in their career.

About The St. Regis Mexico City

Located at the historic Paseo De La Reforma, The St. Regis Mexico City embodies the best of hospitality. This elegant 31-story building, designed by legendary architect Cesar Pelli, features 189 captivating guestrooms, including 35 suites, and The St. Regis and Astor Suites, each with a gorgeous view of the bustling metropolis below. Each room includes King or Queen sized beds, high speed internet access, oversized flatscreen TVs, in-room digital movie systems, three telephones, generous work space, and a private safe. The centrally located hotel caters to both the leisure crowd, with its renowned Remède Spa & Fitness Center, exclusive to St. Regis brands around the world, and to the business set, with its extensive event facilities including the 7,670-square-foot, modular Astor Ballroom, a 2,000-square-foot Diamond Ballroom, and four large breakout rooms.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,200 properties in some 100 countries and over 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands:St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, Aloft, Element and the recently introduced Tribute Portfolio. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood recently announced plans to spin off its Starwood Vacation Ownership, Inc. business, a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands, into a standalone public company by the end of 2015.