Marriott International is Changing the Game in Luxury and Lifestyle Hospitality (United States)
The JW Marriott Marquis Dubai Hosts Marriott International’s Cultural Game Changers Forum
Thought Leaders Dana Farouki, Kinda Ibrahim, Danielle Perissi, Khulood Thani and Suzanne Trocmé Discuss Ground-Breaking Shifts in Contemporary Culture Impacting Next Generation Travellers |
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Marriott International is Changing the Game in Luxury and Lifestyle Hospitality (United States)
The JW Marriott Marquis Dubai Hosts Marriott International’s Cultural Game Changers Forum
Thought Leaders Dana Farouki, Kinda Ibrahim, Danielle Perissi, Khulood Thani and Suzanne Trocmé Discuss Ground-Breaking Shifts in Contemporary Culture Impacting Next Generation Travellers |
Category: North America & West Indies / Carribean islands - United States - Exclusive experiences
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This is a press release selected by our editorial committee and published online for free on 2016-03-24
Marriott International, Inc. (NASDAQ: MAR), is tapping into the world’s top influencers to help shape and guide its evolution as a leader in luxury and lifestyle and hospitality. With an eye on identifying key trends and what inspires millennials and next generation travellers, the company hosted its Cultural Game Changers international thought leaders’ forum at the JW Marriott Marquis Dubai.
The forum was chaired by Bronwyn Cosgrave, best-selling author, curator and cultural commentator, who led an insightful discussion with a broad section of international and regional visionaries in art, design, fashion, film and the media including Dana Farouki, art patron and philanthropist; Kinda Ibrahim, Director of Media Partnerships, Twitter MENA; Danielle Perissi, Head of Documentary & Factual Entertainment and Marketing & Communications at Image Nation Abu Dhabi; Khulood Thani, designer, BINT THANI and Suzanne Trocmé, design expert and editor-at-large for Wallpaper* Magazine.
Also in attendance were creative and cultural leaders and visionaries including Ali Al Sayed, comedian and philanthropist; Anjali Srinivasan, award-winning designer; Aya Mousawi, co-Founder of The Moving Museum; Basel Abbas, artist and winner, with Ruanne Abou-Rahme, of The Abraaj Group Art Prize, Basma Al Bakree, designer; Canda Elgiz, The Elgiz Museum, Istanbul; Coline Milliard, Associate Director Carole/Fletcher Gallery; Khalid Shafar, designer; Ovais Naqvi, Senior Vice President, The Abraaj Group, Rosemin Manji, TV personality and founder luxury management firm RR&CO, and Vilma Jurkute, Director, Alserkal Avenue.
This is Marriott International’s second Cultural Game Changers forum and the setting, JW Marriott Marquis Dubai, proved to be the springboard for a lively discussion about the shaping of a world-class regional arts and cultural scene which is informed equally by local craft and innovation.
“Bringing together an extraordinary group of big-picture thinkers and creative talents is not only stimulating and challenging, but it is an important part of Marriott International’s commitment to leadership in the next generation luxury and lifestyle space,” explains Tina Edmundson, Global Officer, Luxury & Lifestyle Brands, Marriott International. “Understanding the vision and motivations of those who are shaping today’s global cultural landscape is vital to us, as we evolve in our relationships with the guests and travelers we serve around the world.” [Image: Image, Tina Edmundson, Global Officer, Luxury & Lifestyle Brands, Marriott International.]
“Dubai is a natural choice for Cultural Game Changers. If you look at the vibrancy and the multicultural scene and the energy in the art, film, media and fashion world, it is extremely creative. It is changing the game, which is what Dubai does,” said, Alex Kyriakidis, President & Managing Director, Middle East & Africa, Marriott International. “We are committed to evolving our brands to meet the expectations of our millennial guests, and the ideas shared among these leading influencers at Cultural Game Changers are a great inspiration to us as we craft new travel experiences.”
In the same way that Marriott International is focused on creating authentic, local travel and hotel experiences, Khulood Thani explained how details, technique and telling a story are vital to her design process. Close collaborations across different creative disciplines, especially with architecture have informed and influenced her designs, connected her work to the city, and are key to maintaining a credible brand position. “We are purely inspired from our own city, Dubai, ”said Thani.
Issues of identity for brands and for artists and filmmakers alike arose in discussions about challenges faced in presenting work from the region to an international audience. Danielle Perissi, referring to the ground-breaking social-action documentary films being produced by Image Nation Abu Dhabi, explained how there are pre-conceived expectations about content produced in the region, and how successful co-production partnerships with international studios have assured Image Nation a seat at the table next to leading entertainment players. “Our core remit is to build a generation of filmmakers…we are building an industry,” said Perissi.
Dana Farouki added how contemporary visual artists from the region often resist an association with their origins in favor of adopting an international profile to counter expectations about regional, socio-political motivations in their work.
Kinda Ibrahim reinforced how in MENA, Twitter is “a typical part of everybody’s life on daily basis” and how the company’s mission is “to make Twitter relevant for everybody everywhere.” She noted how in Saudi Arabia, Twitter is entrenched in people’s culture, and has been a game changer in giving users a platform where they can communicate in ways they could not communicate before. For Marriott International, social media is a great mechanism for getting guest feedback and allows the company to engage in a vital one-on-one dialogue with its guests – an invaluable, direct dialogue. “You can’t put a price on it,’’ said Edmundson.
“We gathered a group of individuals who are working at the forefront of contemporary art, design, fashion, film and social media,” adds Cosgrave. “They are creating a new cultural story for the Emirates. There is a cultural revolution happening right now in the UAE and Marriott International brought together some of the key players who are integral in making art, design, films and fashion, which are inspired and produced in the region, yet are world class.”
A first-time Cultural Game Changers partnership with Twitter allowed users around the world to actively participate in real time in the forum by watching it live on Periscope @JWDubaiMarquis and to interact with the Cultural Game Changers Dubai panelists by posting their ideas and questions on Twitter. The partnership is prompted by Twitter having recently opened its Dubai headquarters, which is the first office in the MENA region for the California-based social media company. MENA is one of the fastest-growing markets for Twitter.
About Cultural Game Changers Marriott International’s Cultural Game Changers, a creative think-tank and thought leaders forum, was inaugurated at the EDITION Hotel, London in July 2015. Keynote speakers included Lisa Markwell, Editor-in-Chief of The Independent on Sunday, James Gay-Rees, the producer of Amy, Senna and Exit Through The Gift Shop, George Yabu and Glenn Pushelberg, principals of the international design firm, Yabu Pushelberg and Serge Dive, Founder and CEO of Beyond Luxury Media. The guest list featured influencers, brand executives as well as editors and journalists from the finest newspapers and magazines including the Daily Telegraph, the FT, Condé Nast Traveler, Harper’s Bazaar and Monocle. Author, curator and cultural commentator, Bronwyn Cosgrave moderated the panel discussion.
About Marriott International Luxury + Lifestyle Brands
Marriott International’s luxury and lifestyle brand portfolio includes The Ritz-Carlton Hotel Company, EDITION Hotels, BVLGARI Hotels & Resorts, JW Marriott Hotels & Resorts, Autograph Collection, Renaissance Hotels, AC Hotels and Moxy Hotels – totaling over 550 properties worldwide. By the end of 2016, the portfolio is expected to grow to 650 hotels with new locations in Geneva, Switzerland; Paris, France; Guadalajara, Mexico; Panama City, Panama; Rio de Janeiro, Brazil; Santiago, Chile; Santa Fe, Argentina, and Sanya, China. Marriott’s Luxury and Lifestyle portfolio also accounts for approximately 28 percent of Marriott’s system-wide development pipeline. Future plans call for more than 250 additional luxury and lifestyle hotel projects over the next several years.
About Marriott International, Inc. Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda, Maryland, USA, with more than 4,400 properties in 87 countries and territories. Marriott International reported revenues of more than $14 billion in fiscal year 2015. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton, BVlgari, EDITION, JW Marriott, Autograph Collection Hotels, Renaissance Hotels, Marriott Hotels, Delta Hotels and Resorts, Marriott Executive Apartments, Marriott Vacation Club, Gaylord Hotels, AC Hotels by Marriott, Courtyard, Residence Inn, SpringHill Suites, Fairfield Inn & Suites, TownePlace Suites, Protea Hotels and Moxy Hotels. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards and The Ritz-Carlton Rewardsprogram, which together comprise nearly 55 million members.
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