The Blue Rose Joins Preferred Hotels® & Resorts
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The Blue Rose Joins Preferred Hotels® & Resorts
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Category: North America & West Indies / Carribean islands
This is a press release selected by our editorial committee and published online for free on 2006-10-10
The Blue Rose, Orlando’s highly anticipated new Las Vegas-style condo hotel and resort, has joined Preferred Hotels® & Resorts, a collection of the world's finest independent hotels and resorts. Upon completion, the Property’s 1,292 luxury hotel residences will be offered through Preferred’s global sales network and reservation systems and will benefit from the group's marketing and brand building activities.
To qualify as a member of Preferred Hotels & Resorts, The Blue Rose had to meet Preferred's award-winning Standards of Excellence™. This exhaustive quality assurance program, which includes an annual, unannounced inspection, ensures that only the best hotels become members of the brand. Recently, five members of Preferred earned spots on Condé Nast Traveler's coveted "Hot List", the insider's guide to the newest and hottest hotels in the world for 2006. Twenty-two Preferred properties have received the Travel + Leisure World's Best Award for 2006, a distinguished mark of excellence for hotels and resorts around the world.
“We were approached by many flagship hotel brands with global reservation and marketing capabilities,” said Camilo Aguirre, General partner for Blue Rose Developer, CMA Companies. “But Preferred’s standards of excellence and commitment to guest service really impressed us the most.”
John Ueberroth, Chief Executive Officer of Preferred said: "We are very excited to have The Blue Rose join our Preferred Hotels & Resorts brand. The project is a great complement to our portfolio and option for our guests who have a passion for the best in travel experiences.“
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