Waldorf Astoria Hotels & Resorts and Harper’s BAZAAR Announce Year-Long Partnership Merging Fashion and Travel
Two Iconic Brands Join to Create First-of-its-Kind Immersive Editorial Content and Seamless ShopBAZAAR Shopping Experience. |
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Waldorf Astoria Hotels & Resorts and Harper’s BAZAAR Announce Year-Long Partnership Merging Fashion and Travel
Two Iconic Brands Join to Create First-of-its-Kind Immersive Editorial Content and Seamless ShopBAZAAR Shopping Experience. |
Category: Worldwide - Industry economy
- New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2015-04-24
Waldorf Astoria Hotels & Resorts and Harper's BAZAAR launched a year-long partnership that weaves Waldorf Astoria's 26 resort and hotel properties throughout the pages of the magazine, as well as the website and e-commerce shopping experience. The innovative program, a first for both brands, is centered on multiple destination-inspired editorial stories that bring consumers a unique blend of the best in both fashion and travel. Readers will have the opportunity to purchase the featured styles and travel experiences through Harper's BAZAAR's e-commerce store, ShopBAZAAR.com/Waldorf.
"We've always felt that the Waldorf Astoria guest and the Harper's BAZAAR woman are one and the same," said Carol Smith, publisher, Harper's BAZAAR. "This program brings together two great institutions in a way that is sure to delight our audience."
For the first time since the launch, customized travel packages created by Waldorf Astoria will be available for purchase in addition to clothing and accessories featured in the editorial.
For the ultimate luxury experience, travelers can book the exclusive Harper's BAZAAR package at the La Quinta Resort & Club on ShopBAZAAR.com/Waldorf, which includes:Three-night stay in the private Pueblo Suite
- Luxury car rental reserved for your arrival
- Desert Duet Massage for two at Spa La Quinta
- VIP shopping experience on El Paseo
- Chef's Table at Morgan's in the Desert
- Private lesson and round of golf on any resort course
- Guided tour through Joshua Tree National Park
- Dinner and Signature Tequila Flight at Adobe Grill
- $1,000 ShopBAZAAR gift card
"Fashion and travel are innately intertwined, and this partnership with Harper's BAZAAR brings that affiliation to life through the magazine's stunning editorial features," said John T.A. Vanderslice, global head, Waldorf Astoria Hotels & Resorts. "The tailored package we've created for ShopBAZAAR.com was designed with that unique relationship and readership in mind."
As part of the year-long partnership, Waldorf Astoria will host Harper's BAZAAR's editors at two of the brand's landmark properties, Southern California's La Quinta Resort & Club, A Waldorf Astoria Resort and Waldorf Astoria Chicago, to create fashion spreads inspired by each distinctive resort and destination. As part of the partnership, shoppable editorial well stories are scheduled to run in the May and November issues.
May's issue was shot by noted international fashion photographer Miguel Reverigo, and features leading model Lily Donaldson. The story incorporates fashions inspired by the location and the season, highlighting designers and fashion houses including Chloé, Gucci, Balmain, Ancient Greek Sandals, Fendi, Altuzarra, Oliver Peoples, Versace, Wes Gordon, Theory, Sonia Rykiel, Aurelie Bidermann, and many more. The November issue has not yet been cast.
Both brands will also be sharing content through social media channels, blogs, and a dedicated e-mail campaign.
About Harper's BAZAARHarper's BAZAAR is fashion. We inform and inspire, as we have since 1867. BAZAAR is a visual muse and an unrivaled source of ownable style. America's first fashion magazine is available in 46 countries around the world. Harper's BAZAAR is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching nearly 81 million readers in print (Fall 2014 MRI gfk) and nearly 44 million site visitors each month (comScore). In addition, the company publishes close to 300 editions around the world. Follow Harper's BAZAAR on Facebook, Pinterest, Tumblr, Instagram and Twitter.
About Waldorf Astoria Hotels & ResortsWaldorf Astoria Hotels & Resorts is a portfolio of more than 26 landmark destinations, each being a true reflection of their surroundings in the world’s most sought after locations. Unified by their inspirational environments and unparalleled guest service, Waldorf Astoria creates unique authentic moments through the delivery of True Waldorf Service. Personal Concierges deliver unparalleled, bespoke service from the moment a guest books through check out. Waldorf Astoria is a part of Hilton Worldwide, a leading global hospitality company.
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