The Peninsula Hotels partners with online luxury fashion retailer Net-A Porter.Com to launch stylish mini guides for each Peninsula destination
The Peninsula Hotels has partnered with online luxury fashion retailer NET-A-PORTER.COM to create a series of stylish mini guides to the world’s most dynamic gateway cities, beginning with The Peninsula Paris in March 2015. |
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The Peninsula Hotels partners with online luxury fashion retailer Net-A Porter.Com to launch stylish mini guides for each Peninsula destination
The Peninsula Hotels has partnered with online luxury fashion retailer NET-A-PORTER.COM to create a series of stylish mini guides to the world’s most dynamic gateway cities, beginning with The Peninsula Paris in March 2015. |
Category: Worldwide - Industry economy
- New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2015-03-13
The exclusive bite-sized guides will be published permanently on the respective hotel’s section of The Peninsula website (peninsula.com), and featured in the travel section of NET-A-PORTER’s weekly online magazine, The Edit during the week of launch.
Each mini guide combines the two exceptional luxury brands to provide guests with unique insider knowledge on shopping, style and dining suggestions to make the most of their time in the ten Peninsula cities.
Published online in English, French, Simplified and Traditional Chinese and Japanese on The Peninsula site, and in English, French, German and Simplified Chinese on NET-A-PORTER, the ten Peninsula mini guides will focus on a one-mile radius around each hotel. The style-savvy content and imagery will be divided into four sections: The Peninsula, providing guests with a curated visual tour of the hotel’s finest features; upcoming cultural events, dining and entertainment, shopping and fashion.
The first issue of the Peninsula and NET-A-PORTER mini guide to Paris will be available from 12 March, straight after Paris Fashion Week. The Peninsula Hong Kong guide will launch on 26 March, followed by Shanghai (9 April), Manila (23 April) and Beverly Hills (7 May). The Peninsula New York guide will be published on 3 September to mark New York Fashion Week with the Chicago guide launching on 17 September. Bangkok on 1 October, Tokyo on 15 October and Beijing on 29 October, completing the 2015 publishing set.
This exciting partnership will also include events and benefits for hotel guests and NET-A-PORTER customers, and provides additional engaging online content for Peninsula.com visitors.
About NET-A-PORTER Launched in June 2000, NET-A-PORTER is the world's premier online luxury fashion retailer.
Published in English, French, German and Simplified Chinese, its award-winning website, presented in the style of a fashion magazine, offers style-savvy customers access to the hottest fashions, bags, shoes and accessories of the season from international cutting-edge labels and designers via worldwide express delivery. NET-A-PORTER also publishes a weekly e-magazine, The Edit, which is viewed by over 2.5 million readers worldwide each month.
About The Hongkong and Shanghai Hotels, Limited (HSH) Incorporated in 1866 and listed on the Hong Kong Stock Exchange (00045), The Hongkong and Shanghai Hotels, Limited is the holding company of a Group which is engaged in the ownership, development, and management of prestigious hotels and commercial and residential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula Bangkok, The Peninsula Manila, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, and The Peninsula Paris. Projects under development include The Peninsula London and The Peninsula Yangon. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower, The Peninsula Office Tower and St. John’s Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; 1-5 Grosvenor Place in London, UK, and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Thai Country Club in Bangkok, Thailand; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.
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