We are pleased to confirm that the 2015 ESSEC Advanced Certificates in Hospitality Finance & Real Estate will take place at our Paris La Défense campus from the 16th to 28th of March 2015 for the third consecutive year. Those two certificates are made up of the four following modules, which may also be taken separately by participants with specialized interests.
The courses focus on the development needs of middle to senior-level operational and corporate managers.
Overview of the courses:
Financial Management for Hotels from the 16th to 18th of March 2015
Peter Harris is Professor Emeritus at the Oxford School of Hospitality Management at Oxford Brookes University. His research and development interests focus on the analysis of cost behavior, profit planning and performance measurement related to the management of hotels.
The aim of this development seminar is to extend participant's understanding of key tactical and strategic financial approaches, applicable to managing hotels at the property level by understanding the hotel business' financial dimensions. The focus will be on engaging marginal accounting techniques in a complex hotel environment and recent research into determining hotel customer portfolio profiles.
Management Contracts, Franchising and Ownership from 19th to 21th March 2015
Bernardo Ramon Diaz holds a Ph.D. from IESE Business School. An expert in strategic marketing, his current subject of research and teaching is marketing and franchising in the hospitality industry.
The course will analyze the decision to franchise a hospitality brand, determine if a brand is in fact "franchizable", and discuss what to consider when becoming a franchisee. It will also examine the main characteristics of management contracts in hospitality, highlighting the management contract provisions that you want to protect and those that you may want to concede in a negotiation process. Lastly it will explore owner and operator bargaining power and the main trends in management contracts in Europe, USA and Asia.
Hotel Valuation and Feasibility Studies from the 23rd to 25th March 2015
Nicolas Graf holds a Ph.D. from Virginia Polytechnic Institute and State University. Dr. Graf has delivered extensive executive education courses for hotel and restaurant companies in Asia, North and South America and Europe.
This course examines the techniques and concepts used to estimate future lodging demand and supply, and related operating expenses. It also addresses the study of the environment, especially of its cyclical behavior, and how it relates to supply and demand. Forecasting operating cash flows, capital budgeting and selected valuation techniques are presented and applied to sample hotels as well as methods for investment analysis and their application to feasibility studies.
Hotel Asset Management from 26th to 28th March 2015
Paul Beals holds a Ph.D. from Cornell University. For three decades, his research and consultations have been concentrated on hotel finance, development and ownership concerns. He has published numerous articles and contributed chapters to a number of books.
This course examines the forces that led to the division of the hotel industry into ownership (bricks) and operator (brains) components, and more importantly, how this led to the development of the hotel asset management function. The asset management process is explored, with a focus on the owner's financial and strategic objectives. Strategies for getting along with the asset manager are presented, with the ultimate aim of helping participants to understand the asset manager's objectives.
