Luxe Hotels Signs Five Year Contract with Shenzhen Hazens Real Estate Group Co. (United States)
Downtown Los Angeles Hotel To Continue Operating As The Luxe Hotels’ Branded Luxe City Center Hotel |
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Luxe Hotels Signs Five Year Contract with Shenzhen Hazens Real Estate Group Co. (United States)
Downtown Los Angeles Hotel To Continue Operating As The Luxe Hotels’ Branded Luxe City Center Hotel |
Category: North America & West Indies / Carribean islands - United States - Industry economy
- Group or hotel buyout
This is a press release selected by our editorial committee and published online for free on 2014-08-14
Luxe Hotels announced today, that Shenzhen Hazens Real Estate Group Co., one of the largest investment companies in China, renewed its relationship with visionary veteran hotelier, Efrem Harkham and the Luxe Hotels brand with the signing of a five-year contract to continue its partnership with Shenzhen Hazens Group’s newly acquired downtown Los Angeles Luxe City Center Hotel.
The hotel, located in the vibrant entertainment district, has been a Luxe Hotels branded property since 2009. Luxe Hotels, which has two corporately owned branded properties, the Luxe Sunset Boulevard Hotel and the Luxe Rodeo Drive Hotel are known for their exceptional service and distinct personalities. Luxe Hotels affords its branded properties highly individualized services, including worldwide sales representation, marketing, revenue management support, reservation services, and brand standards training.
“Downtown Los Angeles is going through an amazing revival and it is one of LA’s fastest growing districts,” said Luxe Hotels’ owner, Efrem Harkham. “We are excited to partner with the property’s new owners, the Shenzhen Hazens Group, as they continue to carry the Luxe Hotels’ flag. All of our Luxe Hotels’ branded properties benefit from our exceptional reputation of unrivaled standards of excellence from our three decades of hotel operational experience,” continued Harkham.
The 178-roomed Luxe City Center Hotel earned approximately $15.3 million in revenue in the last year and ranks in the top 20 out of 322 Los Angeles hotels on Trip Advisor. Luxe City Center is situated among some of the most popular landmarks in Los Angeles, including LA Live, The Staples Center, The Los Angeles Convention Center, the Nokia Theater, Walt Disney Concert Hall, the Grammy Museum, the Museum of Contemporary Art, China Town and LA’s famed Garment District.
“Our Luxe Hotels’ brand epitomizes service, quality, and individuality and we are pleased with the expanded relationship as we continue to bring tremendous value to this property,” continued Harkham.
The successful growth of the Luxe Hotels’ brand, can be attributed in large part to Luxe Hotels’ unyielding focus on building a brand to which consumers relate personally coupled with Luxe Hotels’ intent focus on establishing a truly unique corporate identity and, in general, creating a sense of place for its guests away from home.
About Luxe City Center HotelThe Luxe City Center Hotel, positioned across the street from the $2.5 billion L.A. Live entertainment complex, offers guests unprecedented access to the city’s top attractions including Disney Concert Hall, China Town, the LA Convention Center, the Financial District, the Staples Center, Dodger Stadium, and the Garment District. From its multi-lingual hotel staff to its fitness center, 178 spacious guestrooms and complimentary Wi-Fi, the Luxe City Center Hotel stands out as one of the best hotels in the heart of Downtown Los Angeles.
About Luxe HotelsLuxe Hotels, a leading international boutique hotel brand, is recognized for its distinct individuality and personality. The Luxe brand epitomizes exceptional design, unique style, and a sense of place. Luxe Hotels includes the Luxe Rodeo Drive Hotel in Beverly Hills and the Luxe Sunset Boulevard Hotel in Bel Air, as well a branded property, the Luxe City Center Hotel in Los Angeles. Luxe Hotels is led by visionary veteran hotelier, Efrem Harkham, who is committed to bolstering each independent property’s efforts to increase their visibility, volume and viability. All Luxe Hotels branded properties benefit from Luxe Hotels’ exceptional reputation of unrivaled standards of excellence and nearly three decades of hotel operational experience.
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