W Hotels Wraps Comfort and Hope around Women with Breast Cancer with ''Robes to Recovery'' Initiative
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W Hotels Wraps Comfort and Hope around Women with Breast Cancer with ''Robes to Recovery'' Initiative
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2006-09-15
Banding Together Nearly 30 Designers, including Diane von Furstenberg,
Michael Kors and Carolina Herrera, W Redefines its Signature Robe as
the Ultimate Symbol of Encouragement and Recovery to Benefit Fashion
Targets Breast Cancer
This season W Hotels wraps comfort, encouragement and hope around women with breast cancer and their families with the launch of its "Robes to Recovery" campaign. Combining innovation, inspiration, and a cadre of style icons who strongly support the company and its latest philanthropic initiative, W Hotels Worldwide has spearheaded a partnership with the Council of Fashion Designers of America (CFDA) and its charitable initiative, Fashion Targets Breast Cancer (FTBC), to raise much-needed funds for women with breast cancer and their families. Nearly 30 of the world's most renowned designers, including Carolina Herrera, Cynthia Rowley, Diane von Furstenberg, Michael Kors, and Vivienne Tam, have joined forces to create their own signature version of the chic W bathrobe in support of W's "Robes to Recovery" initiative. These designer robes will be auctioned off for charity on eBay next month with 100 percent of the proceeds benefiting FTBC.
As W enters its sixth year of participation in New York Fashion Week, 13 of these runway-ready bathrobes are on display at the entrance of the Bryant Park tents through September 15. The remaining designer robes will be on rotation at select W properties in New York and throughout the country. All 29 robes will be auctioned off on eBay beginning October 23rd with the bidding to end on November 2nd.
"We were inspired to create this initiative by courageous women all over the world who have shared their remarkable stories with us," said Ross Klein, President, W Hotels Worldwide. "With the incredible support and passion of the designers participating in this project and FTBC, we have redefined the robe to be the ultimate symbol of encouragement and recovery for women as they progress through their healing journey."
W's "Robes to Recovery" design partners include: Alvin Valley, Betsey Johnson, Carolina Herrera, Cynthia Rowley, Cynthia Steffe, Diane von Furstenberg, Doo-Ri Chung, Francisco Costa, Gwen Stefani, Heatherette, Jeff Mahshie for Chaiken, Juicy Couture, Kay Unger, Kevin Carrigan for Calvin Klein/CK Studios, Leigh Bantivoglio, Liz Lange, Luca Orlandi for Luca Luca, Michael Kors, Nanette Lepore, Narciso Rodriguez, Peter Som, Rachel Roy, Rebecca Taylor, Reed Krakoff for Coach, Stan Herman, Tracey Reese, Vivienne Tam, and Yeohlee.
In conjunction with W's "Robes to Recovery," the company has also created its own limited edition FTBC co-branded bathrobe, a W signature robe featuring the FTBC logo which will be sold at whotels.com, W hotels the Store and on eBay during the auction period. Twenty-five percent of the net proceeds from the sales will benefit FTBC.
"Breast cancer affects us all and we're proud that we are able to contribute to women who need our support, whether through our Robes to Recovery initiative, the compassion rates we offer to those undergoing treatment, or simply by a hug, smile and words of encouragement," continued Klein.
About W Hotels
W Hotels is a global lifestyle brand with 20 properties in vibrant cities around the world. Inspiring and indulging its guests with thoughtful, refreshing and stylish experiences, signature restaurants, bars and destination spas, W has become the fastest growing luxury hotel brand in the world. Each hotel offers a unique mix of innovative design, comfort and cultural influences from fashion to music to art and everything in between. The latest openings include W Dallas in June of 2006, W's first property in Asia, W Seoul - Walkerhill, which opened in August of 2004 and its first property in Canada, W Montreal, in October of 2004. Residence properties, offering the W lifestyle at home, have been announced for Dallas, Fort Lauderdale, Scottsdale and Hoboken. In addition, there are more than a dozen W Hotels in the development pipeline in city and resort destinations. For more information, visit www.whotels.com.
About Fashion Targets Breast Cancer(R)
Fashion Targets Breast Cancer (FTBC) is a worldwide charitable initiative of the Council of Fashion Designers of America/CFDA Foundation. The CFDA Foundation, through FTBC, is committed to providing meaningful assistance to women with breast cancer and their families, friends and other supporters by rallying designers, models, retailers, and other creative energies within the fashion industry.
The CFDA Foundation commits proceeds raised from FTBC campaigns to helping women concerned about or diagnosed with breast cancer gain access to reliable health information and quality health care, and to supporting education and outreach programs. Since its launch in 1994, Fashion Targets Breast Cancer has raised over $40 million for distribution to breast cancer charities in 13 countries.
FTBC currently conducts campaigns in Australia, Brazil, Canada, Cyprus, Greece, Ireland, Japan, Portugal, Turkey, the United Kingdom and the United States.
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