Outrigger Enterprises Group Drives 86% More Mobile Bookings with Website Optimized by Mobify
The company reports an 86% increase in converted mobile bookings with launch of smartphone-optimized website |
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Outrigger Enterprises Group Drives 86% More Mobile Bookings with Website Optimized by Mobify
The company reports an 86% increase in converted mobile bookings with launch of smartphone-optimized website |
Category: Worldwide - Exclusive experiences
- What's new?
This is a press release selected by our editorial committee and published online for free on 2014-04-16
Filed by Outrigger Hospitality Group
PRESS RELEASE
FOR IMMEDIATE DISTRIBUTION
Bangkok, 16 April 2014
Customers ready to book their next stay in paradise will find decision-making and booking easier than ever by using the new Outrigger Hotels and Resorts smartphone-optimized website powered by Mobify. The mobile website provides up-to-date property information and the latest package and special offers at 35 Outrigger properties across Asia-Pacific, Oceania and the Indian Ocean, allowing customers, who represent nearly 30% of website viewers, the ability to make hotel reservations with ease.
"As people spend more time on their mobile devices, we recognized the need to give our customers a more convenient way to browse our properties and make reservations on the go," said Dan Wacksman, senior vice president of global distribution at Outrigger Enterprises Group. "The launch of our new mobile website marks another step taken in our strategy to provide a truly seamless vacation experience for our guests."
The new Outrigger mobile website is a highly-visual, interactive tool designed to improve the path to conversion for its mobile visitors. It allows customers to find and book the perfect property by swiping their way through photos, videos, amenities and services. Travelers can plan their trip all in one place with a few simple taps.
This month, the mobile-optimized website converted 86% more reservations compared to last year when Outrigger's desktop website was served on smartphones.
"Mobile growth in the hospitality industry continues to accelerate," said Igor Faletski, Chief Executive Officer at Mobify. "Outrigger's incremental approach to mobile web optimization allows them to scale and be flexible as landscape and customer behavior shift. We are honored Outrigger selected Mobify as their mobile web experience partner."
As Outrigger expands its portfolio across the globe, its mobile website will reinforce Outrigger's commitment to being highly accessible to its guests regardless of device, location or language. The site can be accessed by entering www.outrigger.com in the Internet browser of any compatible mobile device.
For a quick demo of the mobile site, visit https://vimeo.com/91660952.
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Editors can download images of Outrigger Hotels and Resorts here
About Outrigger Enterprises Group
Outrigger Enterprises Group is one of the largest and fastest growing privately-held leisure lodging, retail and hospitality companies in the Asia Pacific and Oceania regions and continues to expand its presence throughout the area. A family-owned company with 66 years of hospitality experience, Outrigger runs a highly-successful, multi-branded portfolio of hotels, condominiums and vacation resort properties, including Outrigger® Hotels & Resorts, OHANA® Hotels & Resorts, Embassy Suites®, Holiday Inn® Best Western®, Wyndham Vacation Ownership® and Hilton Grand Vacations. Currently, Outrigger operates and/or has under development 46 properties with approximately 11,000 rooms located in Hawaii; Australia; Guam; Fiji; Bali; Thailand; Mauritius; Vietnam; and Hainan Island, China. Outrigger Enterprises Group also operates and develops hotel properties and hospitality-related retail and real estate opportunities for partners in Hawaii, the Pacific, and Asia. For on-line information, log on at www.outriggerenterprisesgroup.com and www.outrigger.com.
About Mobify
Mobify (http://www.mobify.com) helps e-commerce companies increase revenue by enabling website layout and performance optimizations. Mobify works with global enterprises including Crocs, British Telecom, Garmin, Beyond the Rack and Starbucks to serve hundreds of millions of customers on desktop, smartphone and tablet devices. Mobify is a privately held company headquartered in Vancouver, Canada.
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