Melco Crown Entertainment Unveils City of Dreams’ New Hotel Tower Architectural Design (China)
A Perfect Complement to City of Dreams’ Existing World-Class Attractions and Amenities, Further Strengthening its Leading Position in the Premium Market Segment
|
|
Melco Crown Entertainment Unveils City of Dreams’ New Hotel Tower Architectural Design (China)
A Perfect Complement to City of Dreams’ Existing World-Class Attractions and Amenities, Further Strengthening its Leading Position in the Premium Market Segment
|
Category: Asia Pacific - China - Industry economy
- Hotel opening
This is a press release selected by our editorial committee and published online for free on 2014-03-27
Melco Crown Entertainment Limited (“Melco Crown Entertainment” or “the Company”) (SEHK:6883) (NASDAQ:MPEL), a developer and owner of casino gaming and entertainment resort facilities in Asia, has today unveiled the project details and architectural design of the fifth hotel tower at City of Dreams, the Company‟s flagship property in Cotai targeting the premium segment. The Company is proud to announce its partnership with the award-winning, internationally renowned and highly praised “Queen of the Curve” in architecture, Dame Zaha Hadid on the design of the new hotel tower, which will add a truly iconic landmark to the Cotai skyline and the culturally rich city of Macau.
Zaha Hadid, founder of Zaha Hadid Architects, was a winner of the Pritzker Architecture Prize (considered to be the Nobel Prize of architecture) in 2004, and has been included in Time magazine‟s “100 Most Influential People in the World” list, ranking top of the Thinkers‟ category. Zaha Hadid Architects‟ work of the past 30 years was the subject of critically-acclaimed exhibitions. In 2010 and 2011, her designs were awarded the Stirling Prize, one of architecture‟s highest accolades, by the Royal Institute of British Architects. In 2012, Zaha Hadid was made a Dame Commander of the Order of the British Empire by Queen Elizabeth II.
Mr. Lawrence Ho, Co-Chairman and CEO of Melco Crown Entertainment, commented, “This year marks the fifth anniversary of our flagship resort City of Dreams. Today‟s unveiling ceremony of the new hotel tower represents another key milestone for our World-class integrated resort.
“Melco Crown Entertainment has always been in the forefront of innovation. We are delighted to introduce the world-class architecture brand, Zaha Hadid Architects, into Macau and to showcase her 2 creative work in City of Dreams. Dame Zaha Hadid‟s distinctive design is closely aligned with our vision to provide unique entertainment experiences for our customers. We are confident that the new property will become an iconic landmark in Cotai and Macau and contribute meaningfully to tourism development through the enhancement of the cultural landscape.
“City of Dreams has been leading the way at the premium end of the market in Macau. The new hotel tower perfectly complements its already World-class gaming and non-gaming attractions and further broadens City of Dreams‟ appeal to the increasingly sophisticated visitor to Macau.
“We deeply appreciate the ongoing support from both the PRC national and Macau governments, enabling our Company to contribute substantially to the industry‟s sustainable development. We will strive to bring more first-class gaming and non-gaming offerings to Macau to support the diversified economic growth of the city and satisfy the growing demand for high quality leisure and entertainment from visitors from mainland China and beyond.”
The Company has commenced the development of the new hotel tower at City of Dreams in 2013. The project is expected to open in early 2017. With 40 floors and a gross floor area of 150,000 square meters, the tower houses approximately 780 guestrooms, suites and villas exceeding 5 star standards. The hotel also includes a variety of meeting and event facilities and distinctive features, including a 30m high lobby atrium, selection of restaurants, spa, ultra lounge and sky pool.
Dame Zaha Hadid‟s work is celebrated for its invention and dynamism as her practice applies advanced design, construction and material technologies to create unique spatial experiences. The design of the new tower combines dramatic public spaces and generous guest rooms with innovative engineering and formal cohesion. A series of voids carve through the centre of the tower, blending traditional architectural elements of roof, wall and ceiling to create an intriguing sculptural form that defines the exciting internal spaces within.
The tower‟s external structure reinforces the dynamism of the unique design. Inventive, expressive and powerful, this remarkable structure envelops the building, further defining its formal composition and establishing new relationships with its context within Macau, as well as optimizing the interior layouts for the greatest comfort of guests.
Dame Zaha Hadid, founder of Zaha Hadid Architects, said, “We are delighted to be building the new flagship hotel for City of Dreams in Macau. I have always believed in the fantastic and the tower will serve as a source of inspiration; an intriguing combination of formal dynamism and structural integrity. The design resolves the many complex requirements for the hotel within a single cohesive envelop.”
“It has been a pleasure to collaborate with Mr. Lawrence Ho,” continues Hadid. “He encourages us all to think beyond existing boundaries to improve our built environment. We greatly appreciate his understanding of our work, enabling us to build our first entertainment resort at City of Dreams.”
Melco Crown Entertainment is also developing Studio City, a new cinematically-themed integrated resort in Cotai to be opened in mid-2015, which is positioned to satisfy a broad range of customer tastes and preferences. Studio City represents a perfect complement to City of Dreams which targets the premium end of the market and Altira Macau which caters to exclusive VIP guests. This strategic diversification means Melco Crown Entertainment is well-positioned to deliver its exciting brand of unique and World-class entertainment and amenities to a wide array of customer segments, bringing the Company closer to realizing its vision of becoming a leader in leisure and entertainment in Asia.
|
|
