Hilton Signs Agreement to Rebrand Paris Landmark as Hilton Paris Opéra (France)
Historic Opéra Hotel to Receive Considerable Investment Prior to Rebranding in 2014 |
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Hilton Signs Agreement to Rebrand Paris Landmark as Hilton Paris Opéra (France)
Historic Opéra Hotel to Receive Considerable Investment Prior to Rebranding in 2014 |
Category: Europe - France - Industry economy
- Hotel projects
This is a press release selected by our editorial committee and published online for free on 2013-12-23
Hilton Worldwide has reached an agreement which will see it rebrand the historic Concorde Opéra hotel under its Hilton Hotels & Resorts brand in late 2014.
The iconic hotel, in Paris' fashionable 8th arrondissement, was recently acquired by Blackstone Real Estate Partners Europe IV ("Blackstone"). The Concorde Opéra will undergo a significant investment programme to restore and reinvigorate the 124 year old landmark prior to rebranding as the Hilton Paris Opéra next year.
Rob Palleschi, global head, Hilton Hotels & Resorts, said, "Paris has long been considered one of the world's great tourist destinations, in part due to its rich architectural and cultural history. This hotel is renowned for its intricate façade and today's agreement will pair one of Paris' best known buildings with our signature hotel brand. We're excited to be creating a Hilton hotel of exceptional quality in the Hilton Paris Opéra."
Marking Hilton Worldwide's expansion in the popular Paris market, the agreement is underpinned by the city's enduring tourist appeal and high levels of guest demand for quality hotel accommodation. Located minutes from a number of famous attractions such as the Opéra, The Louvre, the Sacré Cœur and the Arc de Triomphe, the surrounding area is subject to a considerable public and private investment programme and is currently undergoing large scale redevelopment. Guests will benefit from access to Europe's second largest rail station, the Gare Saint Lazare, which is opposite the hotel and is used by 100 million passengers each year.
Today's Paris agreement follows news that Hilton Worldwide has signed a management agreement to brand a new hotel as Hilton Chantilly Hotel & Conference Centre, 30 kilometers from central Paris. The hotel, which will include a range of sophisticated room offerings and a substantial meeting and conference facilities, in addition to a signature state of the art spa, is expected to open to guests in early 2015.
Patrick Fitzgibbon, senior vice president, development, Europe & Africa, Hilton Worldwide said, "More than 70 million people travel to Paris each year, placing it in the top five most popular cities to visit globally. This considerable demand represents a great opportunity for our brands. The new Hilton Paris Opéra will take advantage of a premium location, and will complement our existing Hilton Hotels & Resorts at La Défense, Charles De Gaulle and Orly Airports, in addition to the Hilton Chantilly Hotel & Conference Centre, which is currently under construction."
Business and leisure facilities at the 266 bedroom Hilton Paris Opéra hotel will include an executive floor and lounge and outstanding meetings and food and beverage facilities. Hilton Worldwide will operate the hotel under a management agreement on behalf of Blackstone.
About Hilton Hotels & Resorts
Founded in 1919 as the flagship brand of Hilton Worldwide, Hilton Hotels & Resorts continues to build upon its legacy of innovation by developing products and services to meet the needs of savvy global travelers at more than 550 hotels across six continents. Hilton is the stylish, forward-thinking global leader in hospitality with Team Members shaping experiences in which every guest feels cared for, valued and respected. Access the latest news at news.hilton.com and begin your journey at www.hilton.com or www.hilton.com/offers for the latest hotel specials.
About Hilton Worldwide
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 94 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company’s portfolio of ten world-class global brands is comprised of more than 4,000 managed, franchised, owned and leased hotels and timeshare properties, with nearly 672,000 rooms in 90 countries and territories, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors.
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