Embassy Suites Hotels announces business balance to help guests power up their business trips through nutrition and exercise
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Embassy Suites Hotels announces business balance to help guests power up their business trips through nutrition and exercise
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Category: Worldwide
This is a press release selected by our editorial committee and published online for free on 2006-09-06
Embassy Suites Hotels, with more than 180 upscale, all-suite hotels in
the U.S., Canada and Latin America, announced today a brand-wide fitness and nutrition initiative, developed
specifically for its business traveler guests, called Business Balance™, which is scheduled to debut in January 2007.
“Embassy Suites Hotels has surveyed thousands of guests and has found that 25% feel much more stressed when
traveling for business,” said John Lee, vice president, brand marketing and communications, Embassy Suites Hotels.
“Embassy Suites is constantly looking for effective and creative ways to add additional value to guests’ stays.
Business Balance was developed for guests looking for ways to help stay healthy and fit on the road.”
In response to guest demand for in-hotel programs that help business travelers become more productive and
energized on the road, Embassy Suites has partnered with Quick Fit author and exercise expert, Rick Bradley, and
“15-Minute Gourmet” cookbook author, Paulette Mitchell, to create customized activities and materials suited to
particular business activities. “I’m a frequent traveler and I understand how difficult it can be to find time for yourself while on the road,” says Rick
Bradley. “It’s gratifying to partner with Embassy Suites Hotels so that I can provide guests with easy ways to stay
healthy, keep their energy going throughout the day, and feel good while constantly on-the-go.”
“I’m proud to be a partner with Embassy Suites Hotels because they are known for serving a great breakfast, which is
the most important meal of the day,” says Paulette Mitchell. “I look forward to sharing my personal breakfast tips to
help guests be smart, focused, and energetic during their business days.”
The Business Balance™ program will include complimentary in-suite television programming, Internet content and
other in-hotel information developed in partnership with Bradley and Mitchell and will launch in January 2007, a
month with high business-trip saturation and a time when people are resolving to become healthy and fit. The
program offers:
• Rick Bradley’s 15-minute Work Out sessions available on in-hotel television programming on a
complimentary basis allowing guests to use their spacious second room for quick, easy exercises without
leaving the comfort of their own suite
• Paulette Mitchell’s “What to Eat at 25,000 Feet” nutrition tips will help guests create quick, healthful meals
on their way to the airport, train station or drive home
• Each morning, guests will read Paulette’s and Rick’s coffee cup “Break-Facts,” offering tips on how to
empower the day through nutrition and exercise
• Embassy Suites’ and Rick Bradley’s Internet “Bod-casts” will demonstrate quick exercises to rev up
energy, stretch tired muscles and improve cardiovascular strength
• Paulette Mitchell has evaluated the offerings at Embassy Suites’ cooked-to-order complimentary breakfast
and has created the “Eat for Success” guide. The guide will customize breakfast menu plans for different
levels of business activity such as:
o What should you eat to be sharp and focused for giving a presentation?
o Are there foods that will give you brainpower and sustain your energy during a day-long meeting?
o What if you were ‘over-served’ at last night’s client dinner – What breakfast choices are best to get
you back on track?
Staying Fit in Both Body and Spirit
In addition to two-room suites and complimentary cooked-to-order breakfast, Embassy Suites Hotels features other
amenities to keep the business traveler fit in both body and spirit. To help promote a good night’s sleep, the upscale
hotel brand features the new Embassy Essentials™ bedding collection with an entirely new bedding package,
including a Serta Suite Dreams mattress, box springs, mattress pad, bed skirt, and jumbo pillows. The beds will be in
all Embassy Suites Hotels by year-end 2006.
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