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Truebell and Groupe GM unveilled four new hospitality product lines at The Hotel Show Dubai 2013 (United Arab Emirates)

Truebell, leading supplier of hotel amenities and partner of Groupe GM, international player in the hospitality products sector for 40 years, has exclusively presented, for the first time, four new product lines at The Hotel Show 2013, Dubai.

Truebell and Groupe GM unveilled four new hospitality product lines at The Hotel Show Dubai 2013 (United Arab Emirates)

Truebell, leading supplier of hotel amenities and partner of Groupe GM, international player in the hospitality products sector for 40 years, has exclusively presented, for the first time, four new product lines at The Hotel Show 2013, Dubai.

Category: Middle East - United Arab Emirates - Suppliers - Providers
This is a press release selected by our editorial committee and published online for free on 2013-10-01


'As a key date in the Middle Eastern hotel sector calendar, The Hotel Show, Dubai offers an excellent platform for us to showcase our comprehensive portfolio of hospitality product brands, featuring some of the most luxurious and exclusive brands designed for the most prestigious hotels in the world. We are delighted to have the opportunity to unveil, for the first time, Guerlain, one of the world’s oldest perfume houses. Such a luxurious line will be perfect for the high profile industry that exists in the UAE' said Daniel Hall, General Manager of Truebell.

Guerlain has long influenced the history of fragrances. The exclusive Guerlain collection is one of elegance and prestige and is reserved for some of the world’s most luxurious hotels. A meeting of creative flair and modernity, where the art of beauty becomes art de vivre, this new hotel line features the classic scent of Eau Imperiale, a blend of citruses and neroli.

Three further new lines will be unveiled during the show:

Missoni, a bold, colourful line of hotel amenities, reflecting Missoni’s unmistakable prints of zigzags, stripes and wave designs. With top notes of tea leaves and milk, middle notes of jasmine petals and rose, as well as base notes of musk and woody iris, the new line is colourful, eccentric and chic, and in one word, “Psychedelic”.

Scented and enriched with the traditional therapeutic properties of honey and based on its leading range, Rêve de Miel, Nuxe’s hotel line takes hotel guests around the world on a delicious journey of the senses.

Leader in the design of natural cosmetics, Yves Rocher’s hotel line is a bright spring fragrance that harnesses the power of plants and possesses the delicacy of a freshly picked bouquet. With notes of citrus flowers, this line regenerates and gives vital energy to your skin for a beauty you can rely on.

'Hotels are increasingly trying to differentiate themselves from one another. They seek to offer their guest the most luxurious experience possible, particularly in the Middle East region where the hospitality industry is thriving’ said Mr. Hall. ‘Our lines cater for all briefs be they high-end luxury, environmentally focused or budget conscious.’

In addition to these new products, Trubell has presented other brands in its portfolio during The Hotel Show: Anne Semonin, Algotherm, Azzaro, Damana, Gemology, Kerstin Florian, Omnisens, Pascal Morabito, Thémaé, Thierry Mugler, Sampar, Scandinavian White Sundari, La Sultane de Saba.

About Groupe GM:

Leading international player in the guest amenity industry for 40 years, Groupe GM designs, produces and distributes cosmetics and accessories for the hospitality industry in over 70 countries across every continent. Drawing on an international network of dedicated agents, Groupe GM distributes a unique portfolio of over 30 brands.

In addition to its own brands, Groupe GM signs exclusive worldwide licensing agreements with recognised international brands, including cosmetic, fashion, design and spa brands. Groupe GM offers flexible, global solutions, enabling hoteliers to stand out with their hospitality products.

About Truebell:

Truebell Marketing began in 1984 and quickly established itself as one of the preferred suppliers in the industry. Over the years, Truebell has diversified its business interest in Hotel Amenities, Luxury Goods, Beverages, Travel services, Hospitality, Cafes & Restaurants.

Truebell has earned respect as a leading Importer & Distributor in the United Arab Emirates making a mark for itself in the lucrative export markets, across the MENA region and the islands of the Indian Ocean. Truebell’s success is credited to the 600+ qualified, trained and motivated professionals. They are equally supported by innovative sourcing techniques, advanced computerized stock monitoring systems and strong financials which in turn ensures high levels of efficiency.


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