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Preferred Hotel Group Group Sales Team Smashes Record Sales Figures for February & March 2013 (United States)

Record Figures Group Sales – February & March 2013

Preferred Hotel Group Group Sales Team Smashes Record Sales Figures for February & March 2013 (United States)

Record Figures Group Sales – February & March 2013

Category: North America & West Indies / Carribean islands - United States - Industry economy - Figures / Studies
This is a press release selected by our editorial committee and published online for free on 2013-04-22


Preferred Hotel Group is delighted to announce record figures reached by the Group Sales team for two consecutive months. In an unprecedented timeframe, the Preferred Hotel Group ‘Group Sales’ team has been achieving record figures.

EMEA – Group Desk & PHGMeetings.com

The growth of this segment in EMEA can be attributed to the concerted focus on the GROUPS market with the launch of several new initiatives including www.phgmeetings.com – a comprehensive online RFP management system that connects meeting planners & sales professionals to 650 hotels.

Furthermore, the dedicated Group Desk for English & German meetings professionals has seen an increase in bookings since its launch in 2012. The toll free number and website connects bookers to a dedicated Account Manager providing a bespoke ‘white glove’ service for meetings planners and sales professionals, ensuring a speedy response and dedicated follow up throughout the booking process with guaranteed access to key networking and Sales events organised by Preferred Hotel Group.

New Appointments EMEA

Preferred Hotel Group has also expanded its team in Europe with two new appointments in the Groups team, including Sylvia Smith as Senior Director of Groups for UK, Ireland and Nordics based out of the London office and Marion Richter, Director of Groups for Central Europe in Frankfurt. Sylvia & Marion collectively bring over 25 years experience to Preferred Hotel Group.

Trends & Hot Destinations

As commented by Sylvia Smith, emerging destinations for Groups have been identified as the BRIC countries and centres with vibrant economies such as Mongolia, Shanghai, Singapore & Brazil. Also identified is the return of smaller incentives and a converging booking pattern. As explained by Sylvia Smith: ‘the short lead time for group bookings has increased since last year, but the decision process is taking longer’.

Preferred Meetings – Summer Offer (1st May-31st August 2013)

Through PHGMeetings.com, Preferred Hotel Group is working closely with key MICE hotels in Europe such as Parco dei Principi, Grand Hotel & Spa, Hotel du Collectionneur Arc de Triomphe & Hotel Wellington, to offer attractive packages to MICE bookers. With the latest Summer Offer for group bookings of at least 20 paid room nights between 1st May-August 2013, delegates will be provided with the following:

VIP status & upgrade for the organiser
Complimentary Wi-Fi in meeting room
Complimentary daily Breakfast

IMEX: Frankfurt, May 21st-23rd 2013

Preferred Hotel Group will be attending IMEX in Frankfurt between 21st-23rd May at stand D677. To make an appointment with a member of the team, please contact amonaco@preferred hotelgroup.com.

About Preferred Hotel Group

With a global reach extending into more than 85 countries, Preferred Hotel Group represents more than 650 of the finest hotels, resorts, and serviced residences in the world. Preferred Hotel Group’s brands include Preferred Hotels & Resorts, Preferred Boutique, Summit Hotels & Resorts, Sterling Hotels, Sterling Design, and Summit Serviced Residences. Travelers gain valuable benefits through branded programs that include Preferred Residences; Preferred Golf ; the I Prefer Guest Benefit Program; Preferred Pride, a collection of TAG-approved or IGLTA-member hotels; and Preferred Family, a collection of hotels and resorts certified to provide a rich experience for travelers of all ages.


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