Westin Hotels Celebrates Retail Milestone and Anniversary of the Heavenly Bed with Limited-Time Sale (United States)
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Westin Hotels Celebrates Retail Milestone and Anniversary of the Heavenly Bed with Limited-Time Sale (United States)
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Category: North America & West Indies / Carribean islands - United States - Exclusive experiences
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This is a press release selected by our editorial committee and published online for free on 2012-09-06
Westin Surpasses $125 Million in Retail Sales - Offers 20% Off Entire Retail Line Including Iconic Heavenly Bed, White Tea by Westin home fragrance collection and more
Westin Hotels & Resorts announced today that the brand has exceeded $125 million in retail sales since the launch of the program in 2000. In twelve years, Westin has sold more than 100,000 Heavenly Beds, 250,000 Heavenly Pillows and over 173,000 White Tea by Westin scented products. To celebrate the milestone, Westin is encouraging consumers to take home a little piece of Heaven during the limited-time anniversary Heavenly Sale, taking place September 8-22. The sale includes all of Westin’s luxurious retail items, including the sumptuous 10-layer Heavenly® Bed and signature White Tea by Westin home fragrance collection.
Westin Retail Success Goes Global
Since Westin introduced the Heavenly Bed in 1999, more than 100 million guests have tucked themselves in at Westin hotels around the world including U.S. Presidents, Hollywood royalty and professional athletes. As the brand grows meaningfully around the world so does its retail success. Westin’s retail products have gained such staggering popularity in Asia that despite the brand lacking an e-commerce site for the region, each month on average approximately 110 Heavenly Beds are purchased upon checkout across the brand’s 39 properties in that region.
To celebrate the continued success of the Heavenly Bed, Westin is offering customers who visit www.westin.com/store between September 8 and 22 20% off every item in the Westin retail line, including the Heavenly Bed; White Tea by Westin candles and oil diffusers; Brazilian combed cotton towels and bath sheets; and a variety of bathroom fixtures.
Known as the travel industry’s innovative leader, Westin revolutionized the travel industry with the 1999 launch of the Heavenly Bed, an icon that inspired countless imitators. Due to incredible popular demand, Westin became the first hotel company to sell a signature retail line with the unveiling of the Heavenly Bed in-room catalogue in 2000. Since then, Westin has expanded its reach by offering a wide array of products, from candles to showerheads, as well as strategic partnerships with major retail companies including Nordstrom and Pottery Barn. In December 2011, Westin announced that the signature Heavenly Bed would be available for purchase in the Pottery Barn catalog, website and stores, offering consumers an additional opportunity to experience the brand’s signature sleep experience at home.
For more information on Westin Hotels & Resorts, please visit www.westin.com, Facebook or follow Westin on Twitter.
About Westin Hotels & Resorts
Westin Hotels & Resorts offers innovative programs that transform every aspect of a stay into a revitalizing experience. All Westin signature services – like the Heavenly Bed, delicious SuperFoodsRX and WestinWorkout studio – have been designed with the guests’ well-being in mind. Westin hotels, with more than 186 hotels and resorts in nearly 40 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT). Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,112 properties in nearly 100 countries and 154,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, Aloft, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands.
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