Shangri-La Hotels and Resorts Launches New Website to Improve the Trip Planning Experience
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Shangri-La Hotels and Resorts Launches New Website to Improve the Trip Planning Experience
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Category: Worldwide - Industry economy
- Trends / Expert's advice
This is a press release selected by our editorial committee and published online for free on 2012-05-30
Shangri-La.com now offers inspiring photography, faster reservations and greater social media connectivity
Shangri-La Hotels and Resorts has unveiled a revamped website that will allow travellers to experience the world's most enchanting destinations even before their journeys begin. Enhanced features, which include sharing the best of the group's photography, will help travellers get closer to their destinations. To commemorate the new site, Shangri-La will launch the "#LovingTheMoment" Instagram initiative to encourage everyone to share photos of their location.
"After 10 months in the making, we are proud to launch the new Shangri-La.com, which is just the beginning of an exciting line-up of digital and social initiatives that we will be rolling out in the coming year to create richer user experiences for our guests," said Michael Leong, director of corporate digital marketing at Shangri-La Hotels and Resorts. "We hope the site will make it easier for our guests to explore destinations, make and manage bookings, connect and share through their social media communities, and allow travellers who have not yet stayed with us to have a beautiful entry into the world of Shangri-La."
Getting Immersed in Shangri-La's World
From water views at Shangri-La's Rasa Sayang Resort and Spa, Penang to a bird's-eye view of Sydney Harbour at Shangri-La Hotel, Sydney, visitors will be taken on visual journeys that bring the hotel and destination experience to life through imagery of the setting, food, services and facilities.
The images featured on the new website were carefully selected to illustrate the story of each hotel and reflect the romance of travel and Shangri-La's heart-warming service. In addition, each individual property page now features a "Your Shangri-La Story" section, which transports travellers to the hotel and destination through a compelling narrative.
To celebrate the sharing of the group's best photography, Shangri-La is encouraging travellers to share photos that tell a story about cities they are in through the "#LovingTheMoment" Instagram initiative. During the initiative's two themed phases, travellers will have the opportunity to share their photos that capture the places and food they have experienced.
Booking Made Easier
The new website features a user-friendly booking engine that was tested by Shangri-La.com users for four months to help ensuring a more convenient confirmation process. With fewer steps and pages to complete a booking, it has never been easier for travellers to book their Shangri-La stay.
For travelers, who prefer to access Shangri-La.com while on the go, fully optimised mobile versions of the site have been created for iPhone, Android and Blackberry users. Now, no matter how people connect to the website, they will have access to all the features that Shangri-La has to offer online.
To make booking stays for frequent travellers easier and more convenient, Shangri-La will be launching a mobile application for iPhone and iPad users at the end of June. The application will allow travellers to find a Shangri-La hotel, book their stay, and access all the latest offers. It will also let members of Shangri-La's guest recognition and reward programme Golden Circle manage their accounts with a few easy touches.
Getting More Social
Recognising that Shangri-La's presence has moved beyond the boundaries of its own site and into the online communities of social media, the new website will integrate with popular social media platforms including Facebook, Twitter, YouTube, Weibo, Kaixin and Youku. The integrations will not only enable greater connectivity for fans and followers to engage with the Shangri-La brands and share specific Shangri-La.com content with their own networks, but also expand the reach of the new website beyond its own pages.
Expanding Benefits for Reward Members
Members of Shangri-La's guest recognition and reward programme, Golden Circle, will be pleased to learn that the Golden Circle website has also been revamped with increased functionality to allow them to be more hands-on when it comes to their stays. Golden Circle members will now get to enjoy features including:
Chance to fully manage points as well as redemption bookings
Access to a list of all future reservations at Shangri-La Hotels and Resorts
Ability to make online requests and check the status of each request online
Submit queries regarding earning points, redeeming points and benefits
To celebrate the launch of the new Golden Circle website, members will be able to earn double points by booking online at www.shangri-la.com by 31 May 2012 for stays up to 30 June 2012.
About Shangri-La Hotels and Resorts
Hong Kong-based Shangri-La Hotels and Resorts, one of the world's premier hotel companies, currently owns and/or manages 72 hotels under the Shangri-La, Kerry and Traders brands, with a room inventory of over 30,000. Over four decades the group has established its brand hallmark of 'hospitality from the heart.' The group has a substantial development pipeline with upcoming projects in Canada, mainland China, India, Malaysia, Mongolia, Philippines, Qatar, Sri Lanka, Turkey and United Kingdom.
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