Quadriga announces new promotional and TV internet capabilities for hoteliers via Sensiq
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Quadriga announces new promotional and TV internet capabilities for hoteliers via Sensiq
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Category: Europe
This is a press release selected by our editorial committee and published online for free on 2012-01-31
Quadriga has today announced additional new features for its established Sensiq guest communications platform, including powerful new promotional tools and a TV Internet with sound and streaming capability. Following the launch of a new entry-level version last month, these new features further demonstrate how Sensiq, installed in thousands of guest rooms across Europe, Russia, Africa, India and the US, is constantly evolving to meet the changing needs of hotels and their guests.
Direct2Guest and PromoDirect enable hotels to easily create and centrally manage campaigns via the cloud and further extend Sensiq’s promotional capabilities to enable hoteliers to target and market directly to guests. PromoDirect enables hoteliers to extend their marketing to reach their guests via TVs in public areas in order to promote services, for example new spa facilities; the coffee shop, partner services and guest special offers. A text banner appears on the screen overlaying either a static image or video content to maximise the impact and attract attention.
Direct2Guest provides hoteliers and brand managers with a unique and powerful marketing tool to manage their communications with guests, directly in their room via the TV. Banner campaigns can be pushed out at selected times to a choice of screen locations within Sensiq, targeting specific guest profiles. Performance reports enable campaign fine-tuning to increase effectiveness.
Sensiq’s latest TV internet capabilities reflect the increasingly tech-savvy hotel guest who wishes to experience a true HD TV internet experience, accessing their favourite websites. Guests are able to stream internet video content, for example via Youtube, providing a superb quality audio and viewing experience.
Roger Taylor, CEO at Quadriga explains, ““Sensiq was developed around three core principles; to enable hotels to drive new revenue opportunities, to promote their services and enhance guest communication and the guest experience. These new features we are launching today reflect these principles and demonstrate our ongoing commitment to continue to evolve Sensiq to meet the needs of our customers and their guests.”
Sensiq is a multi-media guest communications tool tailored to meet the individual needs of a hotel or brand. Designed to deliver an intuitive TV guest experience Sensiq allows hotels to offer tailored and relevant multimedia content. It enables them to promote their hotel and services to guests, providing new direct and indirect revenue opportunities and can be bundled with an optional competitively priced internet offering.
These new features are currently in trial with customers and will be available for installation from March.
About Quadriga
Quadriga works with the hospitality industry, from luxury to budget properties, delivering a growing portfolio of products and content that provide hotel guests with information, entertainment and connectivity, (WiFi and wired) across the property. With the network at the centre of these solutions, Quadriga’s expertise and knowledge in digital IP systems, developed over the last 10 years, supports the hospitality industry with a comprehensive range of network services. This includes network optimisation and integration alongside design, build and delivery capabilities.
As the hospitality business expands globally, Quadriga has commenced an aggressive global growth strategy and is now able to offer solutions to its customers in Europe, The Americas, the Middle East, India and key parts of Africa. This is being achieved through a combination of Quadriga’s own operations and a distribution model into selected countries and territories.
In a rapidly changing technology environment, which drives higher guest expectations and more commercial demands for added value and operational efficiencies, Quadriga is working towards a new future. With the ambition to be the global single business partner for its customers, Quadriga sees their network at the very centre and as technologies converge will work with them to manage the evolution of their network and provide unequalled guest information, entertainment and connectivity services for their guests.
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