Hyatt officially welcomes Hyatt House to the neighborhood (United States)
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Hyatt officially welcomes Hyatt House to the neighborhood (United States)
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Category: North America & West Indies / Carribean islands - United States - Industry economy
- New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2012-01-25
38 Hyatt Summerfield Suites and 15 Hotel Sierra hotels rebrand to HYATT house, a fresh take on the extended-stay experience
Hyatt Hotels Corporation (NYSE: H) today announced the official rebranding of 38 Hyatt Summerfield Suites and 15 Hotel Sierra hotels to HYATT houseTM – a new hotel concept that will redefine the extended-stay segment and help guests feel connected, welcome, and at home. As a part of the rebranding, all Hyatt Summerfield Suites and 15 Hotel Sierra properties underwent official name and signage changes, bringing the total to 53 HYATT house properties in 16 different states.
“The name and signage changes that took place at all HYATT house properties this month represent a significant step forward in our goal to redefine the extended-stay segment,” said Gary Dollens, global head of franchise and select brands for Hyatt. “We are excited to officially welcome HYATT house into our portfolio of brands and look forward to introducing new innovations and services to guests throughout the coming months that will raise their expectations on hotel living.”
Guests staying at HYATT house will be welcomed with signature brand services and amenities, including:
Knowledgeable House Hosts to acquaint guests with the hotel and local neighborhood
Spacious studios, one and two-bedroom Kitchen Suites or Traditional guestrooms featuring a fully-equipped kitchen; spacious living room with flat-panel TV; bedroom with comfortable bed featuring ultra-plush pillows, triple sheeting and a pillow-top mattress; and a modern bathroom
Open and welcoming Lounge where guests can relax, gather and socialize
Free high-speed Internet access in suites and throughout public areas
24/7 guest market
Complimentary full hot breakfast including items like scrambled eggs, bacon, French toast, and waffles
Evening Socials every Monday through Thursday feature complimentary hot and cold bites plus beer and wine (some HYATT house locations offer a full bar and small plates in lieu of the Evening Social)
24-hour Workout Room, featuring cardio and strength equipment
Indoor or outdoor pool
Dry cleaning services and laundry facilities
Meeting and training facilities
Pet-friendly policy
A Familiar Name With a New Look
The name HYATT house was selected through extensive research as an identifier that signals a residential, welcoming, personal and hospitable experience. HYATT house also has historical significance as the name of the first Hyatt hotel, which opened in 1957.
The new logo, an iconic “H” with a curved square flag in a bold blue hue, was chosen as distinctive in the category but connected to the overall Hyatt brand.
“HYATT house is everything the name represents – a welcoming and warm environment that encourages guests to live like residents,” said Kristine Rose, vice president of select brands for Hyatt. “We want each and every guest who comes through our doors to feel that they can let their real-life routines roll on, even when they’re on the road.”
In addition to its extended-stay hotels currently open in the U.S., Hyatt has additional properties in this segment under development in key markets in North America, the Middle East, and Southwest Asia. All HYATT house properties will undergo service upgrades and remodeling throughout 2012 and beyond that are designed with guests’ everyday needs in mind.
About HYATT house
HYATT house hotels are upscale all-suite, residential-style hotels offering travelers spacious studios, one and two-bedroom Kitchen Suites or Traditional guestrooms ideal for any length of stay. Guests will find an atmosphere that provides the sociability of a neighborhood with features such as a complimentary full breakfast buffet, evening socials, a guest market, laundry facilities and a business center.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a proud heritage of making guests feel more than welcome. Thousands of members of the Hyatt family strive to make a difference in the lives of the guests they encounter every day by providing authentic hospitality. The Company's subsidiaries manage, franchise, own and develop hotels and resorts under the Hyatt®, Park Hyatt®, Andaz®, Grand Hyatt®, Hyatt Regency®, Hyatt Place® and HYATT houseTM. HYATT house is changing its brand identity from Hyatt Summerfield Suites®. Hyatt Residential Group, Inc., a Hyatt Hotels Corporation subsidiary, develops, operates, markets or licenses Hyatt ResidencesTM and Hyatt Vacation Club®, which is changing its name to Hyatt Residence ClubTM. As of September 30, 2011, the Company's worldwide portfolio consisted of 478 properties in 45 countries.
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